Feasibility Study Makeup

CHAPTER I THE PROBLEM AND ITS SETTING Makeup is hugely versatile, not only in terms of colors and products, but also in terms of how it is worn. While some wear make-up to create a large and dramatic appearance, others will wear make-up more subtly. Make-up can be worn in a wide variety of situations, ranging from work, events, nights out, and even just round the house if you so desire. As a result of such diversity, the make-up industry is massive, meaning that everybody should be able to find products that they would want to wear and be seen sporting.The use of cosmetics is not latest trend, it has its roots deep within the annals of history, the cosmetic industry, which started glowing in the early 1990s, is expanding exponentially. With more women and men becoming conscious and willing to spend on their appearance, this industry has been growing at 20-25 percent the last few years. Not only have more people started using cosmetics, they are also willing to pay more to look and fe el good.The penetration rate is becoming higher than expected, this not only means that consumers are willing to spend extra bit to look and feel good, but also indicates that constant up gradation from mass to premium products. The increase of media exposure, the willingness to spend more on personal care, consciousness about looks and advertisements and promoting targeting various consumer segments are some reasons for their trends in consumption and penetration.In a place like Cabanatuan City where a lot of institutions such as schools, hospitals, parlors and business establishments are located, there is a high possibility that the business will be successful or profitable because of the greater number of employees who visits and go to the location of the business to buy this kind of product. ? Statement of the Problem This study aimed at determining the feasibility and viability of establishing â€Å"Make Up Hub† business in N. E. Pacific Mall, Cabanatuan City. It sought answers to the following questions: 1.What marketing strategies could be taken into consideration to ensure the success of the proposed business? Who will be its target market? 2. What technical requirements should the management implement in order to make the business more competitive? 3. What form of organizational set up could be best adopted to put up such project? What are the qualifications of its personnel? 4. How much capital is needed to finance the business? Who are the sources of funds? 5. What are the potential problems that might be encountered by the business?What are the possible solutions of those problems? 6. What are the socio – economic benefits that can be derived from this proposed business? ? Significance of the Study The result of this study will be beneficial to the following: The Researchers. This study will serve as a basis for developing new opportunities for the future. It will provide them with useful insights in the various aspects of the project feasibility study. The Future Researchers. The information will be useful as a tool or as a reference material in doing similar study in the future. The Potential Investors.To those who would like to engage in this business, this study will serve as a guide for they since it will provide them concrete guidelines on how to start a business. The Government. This study intended to sell products that will definitely give an increase on growth of our economic structure. If pushed through with this project, it would generate income and employment to the city of Cabanatuan. ? Scope and Limitation of the Study This study focuses on the viability of establishing a Make Up Hub at NE Pacific Mall Cabanatuan City, Nueva Ecija. The proposed business is concerned in selling most up-to-date make-up styles and trends.The product will depend on the quality, design and cost-efficiency. It includes an evaluation of the project in terms of different aspects of business: The marketing, technical, manag ement and financial aspects. Definition of Terms Some terms are hereby defined by the researchers for better understanding of the research study. Blemish. It is a mark or imperfection that spoils the appearance of something. Blemish Remover. It is a cream that hides skin blemishes to make it look flawless. Blusher. It is a Makeup used on the face and especially on the cheekbones to give a usually rosy tint.Concealer. It is a facial cosmetic used to cover blemished skin. Cosmetics. This is a powder, lotion, lipstick, rouge, or other preparation for beautifying the face, skin, hair, nails, etc. Eye Shadow. It is a cosmetic available in various colors or tints and applied especially to the eyelids to enhance the eyes. Eye Shadow Base. This is also known as an eye shadow primer, it is type of cosmetic product that is applied to the eyelids before eye shadow. Eyebrow Pencils. It is makeup provided by a cosmetic pencil that is used to darken the eyebrows. Foundation.This is a type of make up which is spread over the skin of the face, usually before other makeup is put on, giving it a better and more even color and hiding unwanted marks. Hub. It is a center of activity or interest or business. Lip Gloss. This is a type of cosmetic product applied to the lips to make them appear shinier and smoother. Lip Pencil. It is a type of colored pencil hat many people use for lining the border of their lips when applying makeup. It is typically put on before lipstick and may make it easier for some people to apply their lipstick evenly.Lipstick. This is a waxy solid usually colored cosmetic in stick form for the lips. Makeup. It is a facial cosmetic as an eye shadow or lipstick. Mascara. It is a type of cosmetic applied to the eyelashes. It serves to thicken and define the eyelashes and may also color, lengthen, or curl them, depending upon the type. It’s usually sold as a liquid cosmetic in a tube and applied with a round brush called a wand. Moisturizers. It is a comple x mixtures of chemical agents specially designed to make the external layers of the skin to make it softer and smooth. Primer.It is a cream or lotion applied before another cosmetic to improve coverage and lengthen the amount of time the cosmetic lasts on the face. Unguent. It is a salve for soothing or healing; an ointment, lotion, cream or balm. Vanity. It is inflated pride in oneself or one's appearance: conceit, such as a vain person. CHAPTER II REVIEW OF RELATED LITERATURE AND STUDIES This chapter presents some literature and studies which are relevant to the present and provided the researchers some insight that helped in accomplishing this study. Foreign Literature The origin of make-up dates back to 3100 BC, during the 1st Egyptian Dynasty.Unguent, a substance used to prevent the skin from drying up due to heat and to avoid wrinkles, was extensively used by people of both genders during that era. The women of Egypt were known to apply kohl to their eyes to give them a smoky look. Antimony or soot was usually used to make kohl. The use of cosmetics and make up was found among Romans also. They grew popular approximately around the middle of 1st century AD. Kohl was now used by Romans too. The cheeks were decorated with rouge. You would be amazed to know that people used to take good care of their teeth along with their skin.For cleaning teeth, Romans used pumice. Henna dyes were used by Persian women for darkening their hair. Pale skin became very popular during the European time. A lot of women used harmful substances to achieve a pale look, which in turn spoiled their skin to a large extent. During the Renaissance period of Italy, women started using lead paint in order to lighten their skin, which in fact proved damaging. Due to the damaging effect, makeup was criticized during the time of Elizabeth I. Cosmetics came to be seen as a threat and people started avoiding them.Except for prostitutes who donned themselves with heavy makeup, people usually shied away from it. The French loved to adorn their lips with red lipsticks, and wore rouge on their cheeks. Though earlier it was repulsed by other countries, eventually it trickled down to other parts of the world also. A lot of people started using herbal products to make cosmetics and makeup. Herbs, flower extracts, vegetable extracts, strawberries, brandy, spring water etc were widely used. Unfortunately pale complexion was still considered royal and so the efforts of most women were directed towards achieving skin lightness.The use of whiteners and blemish removers proved fatal at times. One of the most lethal products was white lead, which not only caused harm to the skin cells but also led to hair loss and stomach problems. The irony is that, in spite of knowing the harm they are causing to their body, women continued using dangerous cosmetics like white lead for the face, belladonna for the eyes, and even mercury and nitric acid. Shockingly enough, coal tar was used to dye hair. Even today a lot of people use harmful cosmetics, though thankfully the focus is shifting towards safer products. Foreign Study (Kim Carollo)According to Kim Carollo in Oct. 4, 2011 in his study entitled: â€Å"Makeup Makes Women Seem More Competent†, wearing makeup has a significant impact on how people perceive women, making women seem more attractive, competent, likable and trustworthy, according to new research published this week. Researchers at Procter & Gamble, Massachusetts General Hospital, Harvard Medical School, Boston University and the Dana-Farber Cancer Institute showed study participants photos of women either wearing no makeup or wearing one of three different cosmetic looks – natural, professional or glamorous.In the first study, subjects were first shown images of women, who were of different ages and ethnicities, for 250 milliseconds. In a second study, a different set of study subjects looked at the same photos for an unlimited amount of time so they could carefully inspect each face. Study participants then rated the women in terms of competence, likability, attractiveness and trustworthiness. â€Å"We found that when faces were shown very quickly, all ratings went up with cosmetics in all different looks,† said Nancy Etcoff, lead author and associate researcher at Massachusetts General Hospital. The women were judged as more competent, likable, attractive and trustworthy. † But when subjects had the chance to examine photos for a longer period of time, the same perceptions didn't carry over. â€Å"When they got to the more dramatic makeup looks, people saw them as equally likable and much more attractive and competent, but less trustworthy,† Etcoff said. â€Å"Dramatic makeup was no longer an advantage compared to when people saw the photos very quickly. † Etcoff said the study findings should serve as a message to women that cosmetics could have an impact on how people perceive them in ways beyond physical attractiveness. In situations where a perceiver is under a high cognitive load or under time pressure, he or she is more likely to rely on such automatic judgments for decision-making,† the authors wrote. â€Å"Facial images appear on ballots, job applications, web sites and dating sites. † Local Literature First, makeup serves to enhance what’s already there. I never cease to be amazed at how just the littlest amount of mascara (one of the two items I am never without, the other being lip balm) make my eyes stand out just a tad bit better, or how a swirl or two of blush makes me look more awake and alive even after a late night out.Makeup takes what Mother Nature gave you and works with it so that you look like a better, more polished version of yourself. Second, makeup is one of the many ways by which I can express myself. At work, my looks tend to be more sedate, although I do a smoky eye every now and then just to liven things up a bit. Howeve r, when I go out with family and friends, I tend to favor more colorful combinations (purple and plum shadows with teal eyeliner, you get the picture).And while we’re on the topic of self-expression, I might as well say that I have a lot of respect for those artists and enthusiasts who are able to come up with avant grade looks (i. e. makeup that you wouldn’t really wear to work or any other real-life situation, unless you’re a runway model). Makeup is an art form, after all, with creativity and imagination setting the limits. Third, you can work with as few or as many products as you desire or feel comfortable with. Sometimes when I do makeup on myself or on other people, I find that I will use four or five eye shadows to achieve the effect I want (and that’s just the eyes).However, if for you a made-up face consists of using only concealer, powder, and lipstick, that’s fine, too. If there’s one thing I’ve realized over the years, it ’s that there is no fixed rule on the number of products you â€Å"need†. Magazines and websites can go on and on about how a product like, let’s say eyeliner, is essential to anyone’s arsenal. But if you know that you’re not going to use it, why buy yourself a tube? In the end, it’s about using products that work for you and your lifestyle. It’s about creating a look for yourself that makes your day just that wee bit brighter, your stride a bit more confident.Local Study (codenameaya) Giveaway: Make your skin care wish come true with HBC by codenameaya posted July 2, 2012. Why do you wear makeup? Well, let me tell you why I do. I believe that makeup can do wonders. Wearing makeup makes me feel better about myself. It's my confidence-booster. Call me vain but of course I want to look good in front of other people, and makeup can help me achieve just that. Now the next question that arises is this: Why is there a need for me to wear ma keup? My skin is far from perfect.I have already told you my skin history when I posted about my *skin care routine* (which needs updating, btw) before. I had a lot of pimples during my late elementary and early high school days, and that made me feel really insecure about my face. Then after what felt like forever, thanks to the different products I used, the pimples started disappearing and my face started clearing up. Now, these are some of my main skin concerns: uneven skin tone, oiliness, redness esp. around the nose area, blemishes here and there. This is why I like to wear makeup. It temporarily addresses my skin concerns.Emphasis on temporarily, i've come to realize that although makeup does well in concealing my imperfections, I still should not forget to take care of my skin. I should be doing something to keep my skin clear and healthy and not just be covering it up with thick layers of foundation all the time. I can't just wear makeup every time, you know. Sino ba naman ang hindi gusto ng super gandang skin, na parang naka-makeup ka na kahit wala ka namin makeup? There are now so many products out there that can help us take better care of our skin. We just need to be careful in choosing which ones to use.We first have to know what we need to fix for us to know how to fix it. Justification of the Study The researchers worked hard to search for any available material to support and establish the foundation of this study. This proposed study entitled â€Å"Make Up Hub† business in N. E. Pacific Mall, Cabanatuan City is an original work of the present researchers and is considered to be the first study of its kind conducted in Cabanatuan City, Nueva Ecija. According to the data gathered by the researchers, no similar study was found available. Therefore, the researchers concluded that this study as an original one. CHAPTER IIIRESEARCH METHODOLOGY This chapter presents the research methodology, used by the researchers, the procedure in gathering data as well as the sources where the data and information were taken from. Method of Research Used The researchers utilized descriptive method in this study. It is a fact finding with adequate interpretation. Gay (1976) defines the descriptive research as involving collection of data in order to test or to answer questions concerning the current status of the subject of the study. Research Locale The researchers will conduct their feasibility study in NE Pacific Mall, Cabanatuan City, Nueva Ecija.Data Gathering Procedures The researchers used the following technique to ensure the reliability of facts as presented in this study: Documentary Analysis. Is a social research method and is an important research tool in its own right and is an invaluable part of most schemes of triangulation Observation. The researchers used this method to observe the location site of the proposed study, visited some of the business establishments and tried to observe the characteristics of the target ma rket. Interview. It will provide the researchers the necessary facts needed in the pursuit in the search of the project under study.Proponents will be able to gather information regarding in the establishment of the proposed business by conducting interviews in a more or less informal conversation so as not to intimidate the interviewee. Survey. The researchers asked people about existing prices, conditions and processes. They performed market survey to find out the kind of makeup people buy. It helps in determining factors that affect the buying habit of the buyer as well as pricing of the product. Statistical Treatment of data Sampling Technique. The researchers used Slovene’s formula and convenience sampling.Convenience sampling is used in explanatory research where the researcher is interested in getting an inexpensive approximation of the truth. Formula: N = N 1+Ne2 Where: n = is the sample size N = is the total population E = is the margin of error Financial Treatment o f Data In determining the feasibility and viability of the proposed business, various tools will be adapted. 1. Payback Period This is the length of time required by the project to return the initial cost of investment. It emphasizes managements concern with liquidity and the need to minimize risks through a rapid recovery of the initial investment. Formula:Payback Period = ____Net Investment_____ Ave. Annual Cash Flow 2. Return on Assets It is a useful tool for monitoring both the result of operation and efficiency of asset management. ROI is probably the most common measure used to evaluate the performance. Formula: Return on Investment = ___Net Income___ Total Assets 3. Net Present Value It represents the ratio of the net income over the initial investment of the proposed project. It will be used to determine how much returns would be generated by the investments of the owner of the project based on net profits. Formula: ARR = Average Annual Net Income x100% Investment

Sense and Descriptive Essay

Your second portfolio will be a descriptive essay about your favorite location. You will not be focused on building characters or telling a story in this paper – Your paper will purely describe. Remember that your descriptions should use imagery and sensory details, meaning that it should appeal to the five senses. While reading your paper, I should be able to picture your location.Your favorite room of your house Your favorite location in nature An event you have attended that was particularly fun, such as: A school field trip A youth retreat A summer camp A tourist destination Think about the following questions to help you brainstorm ideas for your description:– What places in nature, such as the ocean or mountains, do you especially enjoy visiting? Think about places you have visited with friends or family.– What unusual plants or animals in nature would lend themselves to being described in an interesting way?– What is an object or place that you see often without really thinking much about it—for instance, your backyard? Try observing it more closely.Observe and Record Details (Prewriting)A descriptive essay is most effective if it is packed with details that vividly portray the object or place being described. Set aside some time to observe your subject closely and write down the details you notice using the Sensory Chart Prewriting Activity Sheet (attached). Record sensory details (sights, sounds, scents, flavors, and textures) that you can include in your descriptive essay.As you record sensory details, it helps to pretend that your reader has never seen the object or scene you are describing. Even if some details seem obvious, write them down! Remember that your reader can’t see what you’re seeing, so you want to record as much detail as possible in order to paint a mental picture of your object/scene for your readerWhen you record what you see, record things like colors, textures, lighting, and movemen ts. When you record what you feel, describe textures & temperatures (bumpy, smooth, rough, soft, fluffy, warm, cold). Use similes to make comparisons between what you feel when you touch the object or objects in your scene to familiar things Example – The tree’s bark is rough like coarse sandpaper. When you record what you hear, smell, and taste (if applicable), close your eyes! This helps you to hone in on these senses.It is best to observe your subject directly if possible. However, if you are not able to do so—for instance, if you are writing about a faraway vacation spot you visited last summer—you can still take time to brainstorm details. Use photographs, letters, or conversations to jog your memory. Then write down the sensory impressions you recall.Your paper should consist of the following:1. Introduction: Begin with a memorable image or idea that sets the tone for your essay. Try to convey an overall impression about the place you are describing . For instance, a beach scene could come across as tranquil and idyllic or stormy and foreboding, depending on the details chosen.2. At least 3 body paragraphs: The details presented in the body of your description should present a vivid  portrait of your scene. This is where you need to load up on that sensory detail from your observations. 1st body paragraph – Explain one reason why you like your location & use at least one sense to illustrate that reason. 2nd body paragraph- Explain a second reason why you like your location & use at least one sense to illustrate that reason. 3rd body paragraph- Explain a third reason why you like your location & use at least one sense to illustrate that reason.3. Conclusion Sum up why this place is important to you and end with a memorable final image.General Guidelines: 2 pages in length At least 5 paragraphs (intro, 3 body, conclusion) Double space 12 point, Times New Roman font Heading in upper left hand corner with your name, date, and name of assignment (Descriptive Portfolio) Title for your essay, centered. Proofread for spelling, grammar, and punctuation.Descriptive Essay RubricCriteria Expectations Points Up for Grabs Focus -The essay is tightly focused on a single location/scene. -The importance of the scene is explained in detail to the audience. – Ideas and details in the essay are consistently relevant to the topic. Final – 20Content – Essay consists of an introduction, at least three body paragraphs, and a conclusion. – Essay consistently develops the description effectively with vivid details (including sensory images) and specific examples and explanations. Final – 20Organization – The essay is consistently well- organized and follows a clear pattern of organization. – Transitions are used consistently and effectively within and between paragraphs. Final – 20Style, Voice & Language– Vivid and specific details and explanations used. †“ Precise word choice and varied sentences used. – The voice of the essay reflects the writer’s feelings and personality and is appropriate to the subject and audience. Final – 20Conventions – Correct use of spelling, punctuation, grammar. – Heading included (name, date, title of assignment) – Double Spaced – 12 point, Times New Roman font Final – 20

2.Outline and analyse the concept of ideological hegemony. Employ the Essay

2.Outline and analyse the concept of ideological hegemony. Employ the concept in analysis of a piece of text - Essay Example Gramsci’s idea of ideological hegemony is related to his view of the role of the intellectuals in the society as mediators. Journalists are also included in the blurred category of ‘intellectuals’, though Gramsci says this with a slight tone of regret (141). In Prison Notebooks, Gramsci argues that intellectuals do not constitute a separate class but rather perform certain functions: â€Å"All men are intellectuals, one could therefore say: but not all men have in society the function of intellectuals† (Gramsci 140). This means that there can be no stable class characteristic of the intellectual ‘elite’ that controls ‘masses’ (particularly, by the means of media). Such role is obtained as a function, in the process of social interactions between different groups. As the influence of such groups is not limited to their official status or the power assigned to them by law, Gramsci distinguishes between ‘dominant groups’ and state institutions: he says that intellectuals are the functionaries of such â€Å"superstructures† of the society as â€Å"civil society† (â€Å"private†) and â€Å"political society† (â€Å"the State†) (145). The former corresponds â€Å"to the function of â€Å"hegemony† which the dominant group exercises throughout society† (Gramsci 145). Thus, â€Å"hegemony† is achieved on the discoursive level, by the influence of the messages and social relations that are reproduced more successfully than that of the other ‘groups’. In Allan’s wording, it manifests itself through â€Å"persuasion† rather than â€Å"coercion† (109). The main tool of this reproduction (often used unconsciously) is so-called ‘common sense’, an intricate game of representing some group’s opinion in the â€Å"common language† of the other groups of the society (or most of them). According to Gr amsci, ‘common sense’ lies in the conventions of cultural entities within the society and is carried in language, or,

Research Journal Assignment Paper Example | Topics and Well Written Essays - 1000 words

Journal Assignment - Research Paper Example e was able to get their recommended daily intake of fruits and vegetables, we would see dramatic decreases in our nation’s deaths from heart disease, diabetes, and other chronic illnesses†. This resource contains a lot of information that should be made available to the public. Inn deed, I have learnt through this source that supplements do not protect me from irresponsible eating habits as earlier thought. This article begins by informing us that there are people who take supplements not knowing that they are taking illegal supplements that are detrimental to their health. The weight loss drug DNP has resulted to at least three deaths. Supplements have increasingly gained acceptance especially to gym goers who want to enhance their physique. However this people fail to understand that proteins, whose main constituent is amino acids, are the best option. Supplements can be used effectively when used between meals. â€Å"One product being sold illegally but still available online,  mainly from  suppliers based outside the UK,  is 2,4-Dinitrophenol (DNP). DNP is a combination of compounds that was originally marketed in the 1930s as a weight loss drug. It is highly toxic and causes significant side effects, and has led to at least three reported deaths.† This article begins by stating how difficult it is to build muscles. It mocks those who think that supplements can build their muscles within days. Type II muscle fibers are responsible for strength and size. You must lift weights and cause enough tension for them to recruit satellite cells so that they grow. This article begins by pointing out that it has been confirmed by the American dietetic Association that balanced diets are more. Dietetic professionals should take the initiative to educate the general public on healthful dietary patterns and healthy use of nutritional supplements. While a balanced diet is better than junk food and will protect against vitamin deficiency, the main problems with the

Impacts of Media Globalization in America Essay

Impacts of Media Globalization in America - Essay Example It is due to this support that the impacts of media globalization have been inevitable. The constituent view of which media globalization extended its effect from seamless imperialism to increasing cultural, economic, and national identity is duly undeniable (Barlow, & Mills, 2009:57). Well, while there is lack of consensus as to whether media globalization is a vital concept to portray national identity, let us focus on growing interdependence between media and all other key players in a country’s globalization. Recently, because of expansion of modernization of media globalization on a national scale, growth at cultural, political, and social levels is changing the national identity making the study of media globalization an important topic of study in communication. Media globalization is a result of new and advanced mass media and communication technology. It is also a prerequisite and a catalyst for all other forms of national globalization. Most Americans express a feeli ng that, they ought to enjoy the benefits of media globalization like global communication, rather than terrifying and attempting to evade the consequences that ironically include deterrence to freedom of expression and speech. Media globalization impacts will never cease. ... Mobile technology in this case is serving a great deal in moving the nation’s economy while reducing the cost of mobility and time at the same time. Media globalization has seen people use internet to improve their health or save lives. For example, a doctor in USA is able to send an x-ray to another more senior doctor in China or India for a second opinion and have it within a matter of hours. Therefore, media globalization is advancing health standards of American citizens. Increased global media interactions in America has and will continue assisting millions of American citizens to use Windows-powered PC in becoming authors of their own content in digital form meaning that they can share content widely and in far distances. Therefore, it is evident that media has the power to cross and bridge cultural gaps, bring people closer to one another and generally make our lives more convenient like never before. The presence of worldwide web provides us with endless quantities of information, knowledge, and ability to receive insights. Not before, accessing information readily does not imply that we are best informed! Media globalization has indeed positively influenced America as it has aided production and distribution. The rise of global media witnessed the formation of transnational corporations that led to effective cost and lucrative market force. This contributed to world trade that created market for media globalization through global capitalism using media to disburse messages to consumers globally. This helped America with money power through media globalization. While the interests of finance, most people regard media globalization in relation to culture and their systems. This has made it possible for United States to export media content

Reflection paper on a five-hour kindergarten observation Essay

Reflection paper on a five-hour kindergarten observation - Essay Example Reflection paper on a five-hour kindergarten observation My visits transpired on a Monday, Wednesday, and Friday, staying for the duration of five hours in total, which is the required number of hours for the activity. During the first day, I read to the class a story of three children of various ethnicities. One is John, a British, Chi, Japanese, and Alex, an African. It was a story about friendship and sharing. I flipped pictures from time to time in order to make the story-telling more interesting. This strategy is in synergy with considerations for pluralistic perspective in education, which takes into account the concept of multicultural education. The strategy I used to encourage children to appreciate each individuality and diversity of one another through exposing them to readings about cultural diversity is attuned to the concept of multicultural education, which fosters the understanding of diversify (Fu, [please enter the year]). On the same day, we conducted a group activity with the children where they would build a castle out of cubes and triangles. Each team had three members, making a total of five teams. The composition of each team is diverse, since it is a diverse class. Each team showed their finished products and each one explained what they contributed in the building of the castle. They were happy and laughing while doing their castles, making sure that theirs was the most beautiful one. It seemed like a pleasant experience for them. This activity is attuned to the concept of multicultural education.

Access to care in managed care program Essay Example | Topics and Well Written Essays - 1250 words

Access to care in managed care program - Essay Example Healthcare provider office practices determine the level of success that the actual healthcare given achieves. In the paper titled Capacity Planning and Management in Hospitals, Green (16) notes that the enormity of the issues behind the pressure from cost benefit analysis presses practices to be a one sided affair. The main issues in organization of healthcare institutions include the introduction of competition in the health industry coupled to the reduction of government subsidies. Practices at the healthcare facilities are therefore not only tending towards complete commercialization but also rising cost that the author feels continually impacts in effective reduction in patient access. Without the best approach that is cognizant of modified management tools to fit in the changing health care sector, practices at the facilities will continue to face hardships in achieving appropriate delivery of healthcare. Alternatively, the types of managed care model in which the providers are involved dictate the manner in which the delivery of healthcare services is conducted. Several models of managed care programs exist with an implication on the fact that the specialized needs of each attract a certain form of operation that would not operate in a different model setting. Health Maintenance Organization (HMO) models include closed panel, staff model, group model, open panel, Independent Practice Association (IPA), network model, and mixed model (TMCI, 2). Each of these models has inherent requirements that uniquely dictate the order of operations and access for health care by individuals. For instance, when dealing with a mental health facility, standard and village settings are differently modeled. The village type has restrictions which may effectively reduce the general access by the public in comparison with the other types of models (TVISA,

Conferences in Cairo and Teheran in 1943 Research Paper

Conferences in Cairo and Teheran in 1943 - Research Paper Example This time Joseph Stalin of Soviet Union joined the meeting and hence it is considered to be the first conference between the Big Three1. It immediately followed the Cairo Conference and was held during November 28 and December 1, 1943 in Teheran, Iran. This meeting focused on the opening of the second front in Western Europe and finalized the stratagem for the war against Nazi Germany and its allies2. The purpose of this paper is to attempt a close study of the conferences held in Cairo and Teheran in order to evaluate the larger picture of the World War situation. It is through revisiting these conferences that one can properly assess and analyze the occurrences that led to the world war. The main purpose of the argument at both the conferences in Cairo and Teheran was the act and measures taken by the U.S. and the U.K. regarding the Overlord and the Mediterranean invasion, for which they needed support3. The U.S. leaders were keen on grabbing the opportunity to attack from the nort hwest, which was the Overlord from which the British seemed to withdraw. What mainly came into conflict between the core parties was whether to postpone the Overlord operation to proceed with the eastern invasion of Mediterranean during the war. This decision depended upon the availability of landing craft which was provided by the United States, called the Landing Ship Tank (LST). There were almost 139 of these, headed towards the Mediterranean and 67 allocated to the United Kingdom for the Overlord right after the Italian campaign was finished4. The Cairo-Teheran Conferences allow the historians to analyze and develop a deeper understanding of the intricacies of the cross-channel invasion which was resisted by both Stalin and Roosevelt for different reasons. One can get a closer look at the real intentions of the American ideas and suspicions towards their ally5. The Cairo Conference led to the defeat of Japan and eventually the Cold War was aggravated in East Asia. Hence, the mee ting was significant in relation to the bond developed between the Great Britain, the United States and China. The conference took its official start by Generalissimo demanding a fixed amount for military equipment for the South East Asia Command operations. The Generalissimo reasserted the demand of providing 10,000 of tonnage per month expressing the need to Mountbatten irrespective of his own demands. In a series of meetings in Cairo other demands were heard and possible solutions were derived. General Eisenhower the Allies Supreme Commander laid stress on the significance of â€Å"maximum possible operations† in the existing scenario because a new base would take up a lot of time6. These were some of the major demands that were placed in the conference and these demands had an impact on the overall result of the conference. The same can be said about the Teheran collaborations of Churchill, Roosevelt and Stalin. But there was a clash of cultures as the decisions were fina lized at a high level and Heiferman writes, â€Å"Summit conferences may make for good theater, but do not necessarily result in good policies, as an examination of the Cairo Conference reveals.†7 Heiferman reasserts that the conferences were a mixture of contradictory agendas due to differences in culture and various stereotypes and myths about realities. China’s inclusion in the Cairo conference was primarily Roosevelt’s concern. He gave Chiang the impression that he would

Business Model and Strategic Plan Essay Example for Free

Business Model and Strategic Plan Essay INTRODUCTION Why do businesses need innovation is simple, the world is changing at a rapid speed and no one can predict what is coming in the future. Organizations are facing many new types of vulnerabilities everyday. Innovation helps to determinate the strategic management within an organization and prepares organizations for the unforeseeable change and to make the change. Although very organization have different priorities, or balance the unique issues of their own, ignoring the innovation, or implementing the strategic plan inefficiently can bring risks of losing key employees, inefficiency of the operation, and lose competitive advantages to the competitors. This paper will create a new division for Starbucks Coffee Co. Using this division as an example to explain the importance of the innovation in companys vision, mission, and values, and how it related to strategic management. THE NEW BUSINESS MODEL Starbucks Corporation, doing business as Starbucks Coffee, is an American global coffee company and coffeehouse chain based in Seattle, Washington. Today, with more than 21,000 stores in 65 countries, Starbucks is the premier roaster and retailer of specialty coffee in the world. And with every cup, the company strives to bring both their heritage and an exceptional experience to life. (Starbucks.com) Since the first Starbucks opened in 1971, the company has a goal to share great coffee with friends and help make the world a little better place. (Starbucks.com) To better server Starbucks Coffees customers, and provide quick and easy coffee for the people who have to fight the morning or anytime traffic, Starbucks coffee co. has purposed a new business model of Self Severed Coffee Machine. This new Machine will be located outside of Starbucks stores, shopping centers, and large office buildings to better server the consumers who does not have time to wait in line and get their favorit e cup of coffee. COMPETITIVE ADVANTAGES In this tough economic climate, Starbucks needs to compete smart, this means to stay a step head on ensuring the best response to customers need and demand. It is often to see a line of customers either inside the store or in the drive through. While we appreciate the their patience to wait in line, we also share their frustration. It is our intention to ensure everyone loves his or her coffee. While we are proud that every cup is made to earn our customers satisfaction, we are also spending a considerable amount of time on making them. The Self Served Starbucks machine has an ability of produce majority flavors of the coffee, which our customer likes. Simply pay the cash, wipe the credit card, or scan the mobile Starbucks App on your smartphone, the machine will make a fresh brew cup of coffee in just 45 seconds. With this machine outside of store or mall, our customer can save time on waiting in line. Even more convenient, the machines outside of the office building not only can save our customer a trip to the coffee shop in the morning, also be able to enjoy a hot fresh coffee when they sat down by their desk. This new machine can ensure the competitive advantage by its product differentiation, more focused group on customer service, and operational efficiency. MISSION VISION AND VALUE Starbucks mission is a reason for the companys existence. With the unique style of combining both, our vision and mission statement is to inspire and nurture the human spirit one person, one cup and one neighborhood at a time. (Starbucks.com) To align with this mission statement, our new divisions mission statement is to bring the best quality coffee and convenience to our customers on the go, one machine at the time This mission statement reflected the company value and beliefs to show our costumers that we care, it will also guide our employees on understand and establish what the company truly does. A good mission statement inspires employees and provides a focus and direction for strategic planning. While mission statements vary from organization to organization and represent the distinctness of each one, they all share similar components. (Mission and Vision Statements, 2010) The new divisions mission statements include descriptions of Starbucks target market, the geographic d omain, and concern for survival, growth, and profitability. SWOTT ANALYSIS Being the giant leader of the coffee and snacks industry, Starbuck coffee company needs to develop a strong strategic plan through the analysis of SWOTT. SWOTT stands for strengths, weaknesses, opportunities, threats and trends. A SWOTT analysis identifies strengths and weaknesses within a company, and outside opportunities and threats. The most important parts of a SWOT analysis specify the actions that correspond to the elements the company identify. By using the results of the analysis to improve the situation of the new division, we can reduce the likelihood of developments that negatively affect the business while improving performance. (Smallbusiness.Chron.com) EXTERNAL SWOTT Starbuck is currently in the retail coffee and snacks industry. The  self-serve coffee machine will be able to satisfy customers not just a cup of coffee but also tea, water and juice, which Starbuck currently provide in the store. The loyal based reward programs provide customers with convenience, giving presents, and increasing frequency of the machine visit. Although there will not be any customer service involved, but the efficiency of leveraging technology with the capability of mobile App will still attract customers. The machine will provide extra ideas on the screen related to recycling and reducing waste; this is a great way to communicate with people about the social responsibility initiatives of the company. Due to the economic crush in 2008, this industry has experiencing a major downfall in sales. Because of the sensitivities to the macroeconomic factors, most of industry consumers have to give up extra expenses such as over priced drinks, snacks, and food. However, with economy slowly recover, consumers will start feeling the relaxation of the financial situation, it is safe to say, this industry will has a considerable amount of growth in the near future. With Starbuck having the most of market share in the industry, they have a monopolistic competition. By far the biggest threat the company face is the mature stage of the industry. Dunkin donuts, McDonalds, or Petes coffee are all the main pressure on Starbucks. Starbucks brand recognition and the convenience of the self-severed machines differentiates itself, the brand and the machine will draw more customers attention, gain competitive advantages for the company. INTERNAL SWOTT The self-served Starbucks coffee machine will be located in some of the most prime and strategic location across the city such as universities, office buildings, and grocery stores. They will primarily targeting mid-income individuals and students. This strategy will gain competence due to the customer convince factor. The Starbuck coffee-pricing factor does pose a weakness to some targeted consumers; however, the self-severed machine will be 5% cheap because there are no labor costs involved. Expansion into a global market is an opportunity for these machines. Starbucks has a great growth potential in further expanding into the emerging and developing  markets. The company can leverage their size, experience, financial prowess and efficiencies to make new market share. (Forbes.com) Starbuck has putting significant amount of time and money on training their employees. Their employees are known for highly knowledge and experienced. They are the main assets of the company and they are provided with great benefits like stock option, retirement accounts and a healthy culture. This effective human capital management translates into great customer services. It was rated 91st in the 100 best places to work for by Fortune Magazine. (CNN.com) The internal threat for Starbucks currently is the change of life style and taste choices of consumers. More and more customers are shifting towards healthy foods and drinks; this treading can hurt the coffee culture of the company, even to industry in the future. BALANCE SCORECARD The Balanced scorecard is a management system that enables organizations to clarify their vision and strategy and translate them into action. It also provides an organization with feedback of both the internal business processes and external outcomes, which allows for continuous improvement of strategic performance and results. Develop the strategic objectives for the new division of the Starbuck in the balanced scorecard format in the context of key trends, assumptions, and risks. The strategic objectives are measures of attaining the new vision and mission. Below are the three strategic objectives for each of the four balanced scorecard areas identified (Financial, Customer, Process, Learning and Growth). FINANCIAL PERSPECTIVE How to gain the market share is the objective in financial perspective. This is aggressive strategy the new division can use to power our organization and weaken the competitors. The new Self served coffee machine can gain market shares by: One: New technology. This market has always been a high growth market, and high growth markets has less competitors, it means they will not fight our  efforts as fiercely. Two: Innovation. This new machine is absolutely a breakthrough innovative idea once it is release into the market. Innovation can help the new division obtain large market share. Three: Strategic Alliance. The new machine can advertise other products, which is great choice when drinking coffee. If the alliance company can help with founding, we can lower our coffee price. This is efficient way to lure customers from competitors. CUSTOMER VALUE PERSPECTIVE How do we create value for our customers are the objective for the customer perspective? Customers are the key factor to an organization success. Creating value for our customers in three ways: One: New Value. This is the most challenging way to impress customers. By setting new machines by the office buildings or school parking lots will be most convenience for people do not have time to stop for coffee in the morning, or anytime during the day. Two: More value. The machine will provide the same product as in a Starbucks coffee store, but cheaper. Three: Better Value. To expend on the existing value, the customer will be able to purchase snake from the machine. The addition product provided will simply delivering more powerful impact to consumers. PROCESS OR INTERNAL OPERATIONS PERSPECTIVE How we measure the new division performance? The new division will have its own survey attached to the machine. Customers are the top choice for us to know what does the new division do to make them come back for more. Also, customers can leave feedbacks and advice via Facebook, Yelp, or preferred  social Media. Our new division will make huge impact on the organization, because it will release the busy traffic in the morning for the store location. LEARNING AND GROWTH (EMPLOYEE) PERSPECTIVE There is no employees turn over or retention involved with the Self served machine However, the mechanics are needed for the daily maintenance and refill. The new technology will notify the mechanic department if the machine needs any attention or checkups. COMMUNICATION PLAN While having a strategic plan, mission and vision Statement is crucial for the new division, but crafting and developing this plan is only the half of the battle. To have a communication plan is one of the most important factors after the plan and analysis is finalized. Although the new division will not have any human operating the machine, there are still the needs of new policies and procedures to be carried out. The effective of these policies and procedures are most likely effect the success of the plan. For example, machines maintenance schedule, or refill of the machine. Failure to take communication plan into account can cause disastrous. MONITORING AND CONTROL Our new business plan is a comprehensive document that outlines key elements of how we going to operate this new division. The plan typically includes an assessment of the market and the competition, operating budget breakdown, and short and long-term business goals. (smallbusiness.chron.com) There are three suggest way to monitor and control our new plan: CREATE PLAN REVIEW DATES Any new business plans within an organization needs to be reviewed on a regular basis, especially the expectancy of the busy traffic with the new  self-served machine. The new division management needs to set a date, this can be quarterly or annually, to review the long-term and short-term goals. Conducting the comparative analysis will help to ensure the strategic plan is on the right path. DEVELOP A TRACKING SYSTEM The management team of new division needs to develop a new tracking system to assess how the sales are doing regularly. For example, if the target sales goal is 5000 cups per month, then track the sales weekly or twice a month to monitor and control the process. Monitor key elements frequently. Key elements of the business plan include research on the market and competition as well as revenue projections. Each of these elements is subject to rapid change, and the management team should remain aware of where you stand with regard to these issues. (Smallbusiness.chorn.com) COORDINATE BUSINESS AND MARKING PLANS Our new division will have both business and marketing plans. Sometimes, they overlap in several ways. For example, if the Marketing plans calls for a major launching campaign with the media, but the business plans revenue prediction rejects that plan, then the managers needs to revise the plan to stay on track. ETHICS WITHIN THE NEW DIVISION Ethical behaviors and organization social responsibility is one of the key factors to bring large benefits for the business. With the new self-served coffee machine, it attracts customers with Starbucks signature products, thereby to boosting sales and revenue. It will create more jobs, therefor, help with unemployment. It will also attract more investors and keep the companys share price high, therefor, protecting the business and employees benefits. CONCLUSION The fact is brutally simple: the accelerated change within the business world is unavoidable. Evidence shows in current business world, customers are changing their needs and interest each day, markets are relentlessly unstable, and competitors are more aggressively capture any chance possible at new ideas. With technology advances faster and faster, and modifying the traditional strategic management that it touches, Innovation has become what shapes the current strategic management trends, and the right strategic management is the key to business success. References: Starbuck. Retrieved from: http://www.starbucks.com/about-us/our-heritage Mission and Vision Statements. Retrieved from: http://www.referenceforbusiness.com/management/Mar-No/Mission-and-Vision-Statements.html History of Starbuck. Retrieved from: http://www.starbucks.com/about-us/our-heritage How to Monitor Control Your Business Plan. Retrieved from: http://smallbusiness.chron.com/monitor-control-business-plan-41401.html by Lisa McQuerrey, Demand Media The new plan of the Starbuck coffee. Retrieved from: http://www.forbes.com/sites/walterloeb/2013/01/31/starbucks-global-coffee-giant-has-new- growth-plans/ Why Perform a SWOTT Analysis? Retrieved from: http://smallbusiness.chron.com/perform-swot-analysis-5050.html 100 best company to work for. Retrieved from: http://money.cnn.com/magazines/fortune/best-companies/2013/snapshots/94.html

Comprehensive Classroom Technology Plan Essay Example for Free

Comprehensive Classroom Technology Plan Essay Introduction For many schools across the country there have been many studies on what type of communication is best for students, teachers, and parents going into the 21st century. Many school districts have chosen the (CMC) technology which is the Computer mediated communication and it has dramatically changed the ways for students to interact with their professors, especially for communication outside of the classroom (which is better choice pg1). For my future classrooms this along with the phone and paper is my preferred communication method of choice. Class Website From many studies students who are older prefer asynchronous communication such as email can effectively help students in solving problems outside of the classroom. Recently synchronous communication such as a virtual office hours using online chat was also widely used in the class room. (Which is a better choice page 9) For a school website to exist the schools must first follow these four objectives. 1: An introduction to who the school is. 2: An interface of outside resources 3: Publisher of good works 4: A Data resource. (Tech Trends vol 49 num. 6 pages 1.) Most schools already have websites that display this information however what would need to be created is simply a white board that parents and faculty members who are involved with the kindergarten level can access. White board A whiteboard is simply a website that parents and faculty members alike can log onto and check what is happening in the classroom as well as grades. For kindergarten I propose that this whiteboard would have a white page with buttons at the top that will take them to different links. These buttons are laid out in a simple tool bar layout. |Teacher |Student List |Grades |Work for week |School Calendar |Current curriculum |Classroom policies and | |Contact Info. . | | | | | |procedures | Tool Bar Buttons A: Teacher contact info. This will have my contact information and the hours I am available as well as my vision and mission statement. B: This will have the student’s names that are listed in my class as well as their parents Emergency contact information only visible to faculty. C: Will list the current grades for each subject for the quarter or semester that we are currently in. D: This will have any subjects or work that we are working on for the week so that parents can visually see what we are doing in class. E: This will have a classroom calendar will subject time slots as well as break schedules, lunch times, and other time slots as needed F: This will have my classroom curriculum for the semester and will be constantly updated as it changes G: To me it is important for parents to know the behavior system that you as a teacher put into place as well as any school policies regarding anything from parent –teacher conflict ,kids misbehaving, lunch procedures, etc. All of this involves the webmaster for the school simply using basic html web creating code to create. The information that is based on the website is simple text with minimal visualization. Email/phone The other form of communication that I would have my parents use would be email system as well as phones. Most parents who are in the current age of computers and 21st technology are familiar with how to email and use smart phones as well. I would use this system to keep parents informed in any behavior issues as they occur. The phone system would be not only an emergency behavior contact system but also an important communication tool for any parent to contact me. Technology hindered parents Now there are parents out there who may be ESL parents that are not familiar with how to access the whiteboard or email. For these parents I would suggest sending out monthly handouts that explain A: How to use the white board and email. B: my contact information as well as the schools. C: Since I am pretty fluent in computers I would also try an hold a 1hour class free to parents a month to show them not only the benefits of technology but how to access our whiteboard for student and classroom information. Of course C is based on the amount of computers that our school district has provided us because as we all know some rural schools are still not able to provide a computer lab. How would I setup communication for this school? Non Computer lab school. For a school that doesn’t have a computer lab or website I would revert back to the old fashion way of creating a folder for my students to take home every Friday that would encompass all the information that would be normally available on the website. School Website security Since I am a teacher obviously computer security would be the webmasters job. However I would ask parents to join the schools computer website by creating a username and password so that they would have access to the resources available on the classroom whiteboard as well as the schools website. Faculty For the white board I would ask my fellow teachers to setup a development team to keep the specific kindergarten audience in mind. They would submit a design as to what appropriate sites, cultural analysis, content organization for a culturally responsive website, as well as development of the site and constant site evaluation. (Tec trends Vol 49, number 6 pg. 35) Eventually after the site was created and used for a year I would ask the development team to go back and perform an analysis to see how convenient the site use was for parents and faculty. Then I would ask this analysis information to be passed around to other schools as well as school districts in hopes that it would spread across the state as well as country. I would recommend using all of this analysis with the website http://teacher. scholastic. com/homepagebuilder/ to build the whiteboard and website for all schools. Conclusion As you can see my vision for communication for the 21st century framework not only includes technology of old (paper, phones) but a computer mediated  communication website that provides all the details of myself as a teacher plus the classroom information for my class. This type of technology will help not only the student to parent communication about what is going on in class but also the parent to teacher communication about my vision and mission statement as a teacher. I believe a white board is what every classroom should have in education for classroom of the 21st century References. Author A: Lei Li1Author B: Finley, John1Author C: Pitts, Jennifer1Author D: Rong Guo1 (2010). Which is a better choice for student-faculty interaction: synchronous or asynchronous communication? Journal of Technology Research; Sep2010, Vol. 2, p1-12, 11p, 5 Charts Author A: Miller, Susan1Author B: Adsit, Karen I. 2, 3 Author C: Miller, Ted4 (Dec 2005) Evaluating the Importance of Common Components in School-Based Websites: Frequency of Appearance and Stakeholders Judged Value. TechTrends: Linking Research Practice to Improve Learning; Nov/Dec2005, Vol. 49 Issue 6, p34-40, 7p, 5 Charts Author A: Walters, Marlenel Author B: Fehring, Heather2 (2009) An investigation of the incorporation of Information and Communication Technology and thinking skills with Year 1 and 2 students. Australian Journal of Language Literacy; Oct2009, Vol. 32 Issue 3, p258-272, 15p, 1 Black and White Photograph, 6 Diagrams, 1 Chart Website: http://teacher. scholastic. com/homepagebuilder/

Market mix and integrated marketing communication

Market mix and integrated marketing communication Marketing is the management process responsible for identifying, anticipating and satisfying customers requirements at the end of the day and also seeking a profit Marketing or marketing mix is traditionally classified into the 4Ps, namely Place, Product, promotion and price. Each of the 4Ps has an important role to play and each contribution help a business in promoting its product or service. 1.1 Elements of marketing mix, the 4Ps 1.1.1 Place This factor needs to be considered before or how the product will be able to reach in the hand of the consumer. In this case, there are different ways to make this possible, like manufacturer outlets, wholesalers and retails outlets. 1.1.2 Promotion Promotion is essential for creating awareness about a specific product or service. Traditionally promotion is done in order to inform the general population about a particular product, in terms of its features, quality, and benefits and so on. Above the line and below the line promotional methods can be applied. However, promotions require lots of finance. 1.1.3 Product Among the other 4Ps, it is the most important one, as its the one that will be able to satisfy the needs and wants of the consumers. Product will help a firm to differentiate its current range of product from those of other competitors. Brand loyalty can be obtained by the product itself as well as market share and consumers loyalty. 1.1.4 Price This P will determine the degree of value added by the firm to a particular product. Price will influenced revenue and profits levels of the firm. Price should be set in order to attract both the mass market and the niche market. 1.2 Evidences Referring to the case itself, the article is based on ECOWASH and the different marketing mix that have been applied are Product and Promotion. Evidence from the case in supporting the arguments; a new formulation of a washing up liquiddetergent is being produced, that is totally biodegrable. Due that, we can see that the concept of Product is being applied. This well describe the product of the article thus other facts are that, with the growing concerns of the consumers public about the ecology and the environment, Ecowash is the ideal one to choose. The product itself is environmentally friendly with the use of flowers and rainbows to symbolize nature. In this way, it is totally suitable to support Ecowash. Furthermore, product s not only the one apply in this article, promotion is also applied. As we know without promotion nothing can be possible. Therefore in order to make the public aware of the product, Ecowash, the marketing manager had advertised its product to the targeted market. Doing a packaging which is totally legal will be a good for the business. Task Two 25 marks (a)Explain in your own words what is meant by the use of integrated marketing communications. (10 marks) 2.0 Introduction of Integrated marketing communication Integrated marketing (IM) is a management strategy and meta-discipline focused on the organisation-wide optimisation of unique value for stakeholders. Although closely linked to integrated marketing communications (IMC), it should not be confused with it. Integrated marketing communications (IMC) is the integration of all marketing tools, approaches and resources within a company which maximizes impact on consumer mind and which results into maximum profits at a minimum cost. The aim behind IMC is to ensure consistency of message and the complementary use of media. Whereas IMC aims to ensure consistency of message and the complementary use of media, integrated marketing is concerned with the alignment and focus of the whole organization. 2.1 Benefits of IMC Integrated Marketing Communications Media advertising to multiple forms of communication Limited Internet access to 24/7 Internet availability and access to goods and services General-focus advertising and marketing to data-based marketing A manufacturer-dominated market to a retailer-dominated, consumer-controlled market Increased sales or benefits to the company Low agency accountability to greater agency accountability, particularly in advertising Mass media to more specialized media, which are centered on specific target audiences Table 1: shows the benefits of IMC 2.2 The two forms of IMC 2.2.1 Online marketing channels deals with the various facilities available in terms of technological facilities for different purposes. In this case some ideal forms can be search engine, pay per click, emails, banners and so on. 2.2.2 Offline marketing channels is the traditional way of promoting an issue or communicating something to the public. Some examples may include the traditional printing, newspapers, magazines, mail order, public relations, radios and television and other traditional methods. 2.3 Views A company can create his integrated marketing communication program by using all the elements of the marketing mix, like place, product, promotion and price. In order to know well the subject, an example can be form, Belch and Belch (2007). The concept of IMC had a great influence for them, basically the discuss the needs to establish communication and sales objective together, the way how sales objective have its relation to the corporate objective is in term of gaining a certain dollar sales volume, unit sold, market share and profile level. With the sales objective it provides a quantifiable and measurable benchmark for the promotional campaign. On the other hand, promotional efforts are not the only factor that influences sales. Critically evaluate the benefits to the marketing manager and their organization of using an integrated marketing communications mix. (15 marks) 3.0 Integrated Marketing Communications Integrated Marketing Communications is a term used to describe a holistic approach to marketing communication. It aims to ensure consistency of message and the complementary use of media. The concept includes online and offline marketing channels. Online marketing channels include any e-marketing campaigns or programs, from search engine optimization (SEO), pay-per-click, and affiliate, and email, banner to latest web related channels for webinar, blog, micro-blogging, RSS, podcast, and Internet TV. Offline marketing channels are traditional print (newspaper, magazine), mail order, public relations, industry relations, billboard, radio, and television. A company develops its integrated marketing communication programme using all the elements of the marketing mix (product, price, place, and promotion). 3.1 The benefits of IMC to the marketing manager and the organization are as follows: In order to gain all the benefits of IMC, it will have a positive impact on the organization and its image. First and foremost it can create lots of benefits like competitive advantage, boost up sales revenue as well as profits level, retained money for future investments, time factor and release the individuals of all his stress at work. In the corporate world communication is very essential in order to be in touch with all the different stages of productions. IMC wraps his communication principal with his customers, in order to help them able to move along the various stages concerning the buying process. This way also means that it will be able to promote the image of the business and the relationship with the customers. IMC may also act as a human resource manager, as he will enable to be in good relationship with its market. Doing so will be a way to bond customer loyalty on both a short term and a long term. The ability to keep a customer for life is a powerful tool as it will result into a competitive advantage for the business. Increased the profitability factor is also in the hand of IMC, meaning that in order to be profitable the business should effective. That is it should have a clear way to do communication. This should be done in such a way that it should not be distorted as single information may be communicated into another way. At another level, initial research suggests that images shared in advertising and direct mail boost both advertising awareness and mail shot responses. So IMC can boost sales by stretching messages across several communications tools to create more avenues for customers to become aware, aroused, and ultimately, to make a purchase. Finally, IMC saves money as it eliminates duplication in areas such as graphics and photography since they can be shared and used in say, advertising, exhibitions and sales literature. Agency fees are reduced by using a single agency for all communications and even if there are several agencies, time is saved when meetings bring all the agencies together for briefings, creative sessions, tactical or strategic planning. This reduces workload and subsequent stress levels. 3.2 Possible drawbacks of IMC Despite its many benefits, Integrated Marketing Communications, or IMC, has many barriers. Functional Silos Stifled Creativity Time Scale Conflicts Lack of Management know-how Drawbacks of IMC Table 2: drawbacks of IMC 3.3 Golden rules of IMC Senior Management Support Integrate At Different Levels of management Ensure the Design Manual Focus on a clear marketing communications strategy Start with a Zero Budget Think Customers First Build Relationships and Brand Values Good Marketing Information System Artwork search for the optimum communications mix Task 3 25 marks In your own words, explain what is meant by social marketing. (10 marks) 4.0 Introduction of Social Marketing Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good. Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote societys well being as a whole. For example, this may include asking people not to smoke in public areas, asking them to use seat belts, or prompting to make them follow speed limits. Although social marketing is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals, this is an over-simplification. The primary aim of social marketing is social good, while in commercial marketing the aim is primarily financial. This does not mean that commercial marketers can not contribute to achievement of social good. Increasingly, social marketing is being described as having two parents-a social parent = social sciences and social policy, and a marketing parent = commercial and public sector marketing approaches. Beginning in the 1970s, it has in the last decade matured into a much more integrative and inclusive discipline that draws on the full range of social sciences and social policy approaches as well as marketing. Social marketing must not be confused with social media marketing. 4.1 History of social marketing Social marketing began as a formal discipline in 1971, with the publication of Social Marketing: An Approach to Planned Social Change in the Journal of Marketing by marketing experts Philip Kotler and Gerald Zaltman. However, earlier, social marketing had already been used as a tool for birth control in India, where a persuasion based approach was favored over a legislative approach. 4.2 Components of social marketing Components of social marketing Consumer orientation to realize organizational (social) goals Voluntary exchanges of goods and services between providers and consumers Research in audience analysis and segmentation strategies Management process that involves problem analysis, planning, implementation and feedback functions Use of formative research in product and message design and the pretesting of these materials Use of the marketing mix Analysis of distribution (or communication) channels Integrative and control functions Table 3: components of social marketing 4.3 Views of social marketing Social marketing uses the benefits and of doing social goods to secure and maintain customer engagement. Distinguishing features of social marketing is that primary focus on social good but secondary is not the case. Social marketing also implies that its not all public sectors and not-for-profit marketing is doing social marketing. Social marketing can used standard marketing techniques to promote their relevant services and organization goals. This can be very important but should not be confused with social marketing where the latter is focusing on achieving specific goals with the specific audiences in relation to different topics relevant to social good, for example: health, sustainability, recycling and so on. Social marketing applies a customer oriented approach and uses the concepts and tools used by commercial marketers in pursuit of social goals like Anti-Smoking-Campaigns or fund raising for NGOs. Is Ecowash a good example of social marketing? Fully justify your answer. (15marks) 5.0 Introduction of Social marketing Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good.[1] Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote societys well being as a whole. For example, this may include asking people not to smoke in public areas, asking them to use seat belts, or prompting to make them follow speed limits. Although social marketing is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals, this is an over-simplification. The primary aim of social marketing is social good; while in commercial marketing the aim is primarily financial. This does not mean that commercial marketers can not contribute to achievement of social good. Increasingly, social marketing is being described as having two parents-a social parent = social sciences and social policy, and a marketing parent = commercial and public sector marketing approaches. Beginning in the 1970s, it has in the last decade matured into a much more integrative and inclusive discipline that draws on the full range of social sciences and social policy approaches as well as marketing. 5.1Referring to the case Ecowash is not an eco-friendly product. The reasons in saying so are as follows: it is not environmentally friendly, meaning that the Anglo-French company developments will affect the future generation. Doing so implies to disrespect the nature. Nowadays the world is developing at a rapid speed meaning that the rate of pollution is also developing at a rapid speed causing some natural problems like air pollution, water pollution and deforestation. In order to avoid it, it is better to be environmentally friendly. Referring to the case it is said that high-profile experts in the relevant field to conduct research to back-up their claims that Ecowash was truly a biodegradable, eco-friendly washing-up liquid/detergent this short statement implies that it is truly ecology but this is not the case. High sum of money was used to make this product eco-friendly. According to Advertising Standards Authority(ASA) he mention that Anglo-French have not been able to prove, demonstrate or support his claims that truly ecowash is a bridgeable product that would not affect the environment. The ASA stated in their report that Anglo-French were unable to show that their product was less harmful to the nature. Processing on the packaging of the product, it is said to be environmentally friendly but it is not the case. The reason is such that both the consumer association and national consumer council expressed concerns in their reports. He is said that the business needs to review its rules regarding the product packaging. in order to be environmentally friendly the firms should adopt ht e concept of nature logos like flowers, rainbows and so on. Task 4 30 marks (a) You have been asked by your marketing manager to write a short briefing document for him/her, explaining the differences between regulations in terms of the various codes of practice, and legislation in terms of legal acts of law as they affects marketers and marketing today. (15 marks) 6.0 Regulation and Legislation Regulation is controlling human or societal behavior by rules or restrictions. Regulation can take many forms: legal restrictions promulgated by a government authority, self-regulation by an industry such as through a trade association, social regulation (e.g. norms), co-regulation and market regulation. One can consider regulation as actions of conduct imposing sanctions (such as a fine). This action of administrative law, or implementing regulatory law, may be contrasted with statutory or case law. Regulations are requirements that can come in many forms. They may be industry specific regulations such as the Health Information Portability and Accountability Act (HIPAA), which addresses health care organizations. Regulations may also be wider in scope for example, the Federal Information Security Management Act (FISMA). Regulations are the formal requirements that an organization must follow. Regulations can be either internally or externally generated, monitored, or enforced. Regulation refers to a specific requirement that can take on various forms, such as industry specific regulation or regulations that are much broader in scope. They are the way the legislation is enforced by regulators and they support the requirements of the legislation. In industry, they specify the particular formal (legal) requirements that need to be followed by organizations, workers and employers alike to create a level playing field within the competitive environment of the organizations as well as within a particular organization. This is so because regulations address product safety, consumer protection and other factors in public interest. The thing with regulations is that they could either be internally or externally developed so as a means of compliance, they may be developed through technical specifications or may be through some standards in the private sector. Legislation may be defined as the various codes of safety that must be applied to a particular product or services that will be delivering to the general public. Legislation is carried out to ensure the buyer or consumers that the product is fully useable and fully been produced according to the procedures that the company have mention in his given instructions on the specific product or service. Legislation is classified into different ways according to laws of different countries around the world. In other words, legislation refers to all the listed laws of the government about the world of trading. Legislation is an external directive that places specific requirements on a particular industry. It must be met in order for the business to be legally compliant. Legislation is put into place by the government. Legislation is typically an external driver, unless, of course, you are part of the government organization creating the legislation. Legislation is a directive placed by a gove rnment or governing body on either an industry, a section of community or placed on people of a country which must be complied with in order to remain within the legal boundaries of that particular country, community or industry. In industry, legislation acts as an external driver which must be met by all players in order to be compliant. Legislation is passed as laws by a parliament of a country or some other legislative arm of a government. After legislation is passed, there will be regulators, usually government bodies, who will examine the laws passed and work out the details that need to be enforced so that they are followed. For instance a parliament may pass a legislation that enforces a uniform interconnection fee for telecommunication service providers in a country, and then a government department (regulator) of communications will detail the nitty-gritty of the legislation and enforce it. At times before a part of legislation becomes a law, it may be referred to as a bill. Some countries require legislation to be validated by the executive (usually President) before it could be enforced as law. Commonly a member of the governing body or legislature will propose legislation or by the executive, which then becomes open for debate by legislators. Amendments are usually made before it is finally passed. Government legislative priorities often determine whether a given bill is proposed and enforced as law. Critically evaluate regulation against legislation in term of its positive and negative effects upon marketing. (15 marks) 7.0 Introduction of regulation Regulation mandated by a state attempts to produce outcomes which might not otherwise occur, produce or prevent outcomes in different places to what might otherwise occur, or produce or prevent outcomes in different timescales than would otherwise occur. In this way, regulations can be seen as implementation artifacts of policy statements. Common examples of regulation include controls on market entries, prices, wages, Development approvals, pollution effects, employment for certain people in certain industries, standards of production for certain goods, the military forces and services. The economics of imposing or removing regulations relating to markets is analyzed in regulatory economics. 7.1 Introduction of legislation Legislation is a directive placed by a government or governing body on either an industry, a section of community or placed on people of a country which must be complied with in order to remain within the legal boundaries of that particular country, community or industry. In industry, legislation acts as an external driver which must be met by all players in order to be compliant. Legislation is passed as laws by a parliament of a country or some other legislative arm of a government. After legislation is passed, there will be regulators, usually government bodies, who will examine the laws passed and work out the details that need to be enforced so that they are followed. 7.2 Advantages of legislation A set of different laws is set by the government in order to protect the fight of the product as well as the right of the buyer and other associated parties. It contains a range of laws such the business names act 1985 trading names. Under this act, it is states that it is important to let your costumer know in what the business is specialize. Consumer Protection Act 1987 If a trader identifies a pricing error at the time of sale, they do not have to serve the customer. Â  If the product is sold to the customer, it must be at the price the customer has seen. Â  It is illegal to overcharge or use misleading or unfair price comparisons. Consumer Protection from Unfair Trading Regulations 2008 The Regulations introduces a general duty not to trade unfairly and seek to ensure that traders act honestly and fairly towards their customers. Â  They apply primarily to business to consumer practices (but elements of business to business practices are also covered where they affect, or are likely to affect, consumers). 7.2 Disadvantages of legislation Certain laws may be biased as nowadays the law tends to change at a rapid speed. Some people may not know how they might be help with these laws. Some companies do not follow those rules to the letter as they have the tendency to mislead their products in order to boost up sales and to obtain a part of share on the market. Being a decision taken by the government, sometime it might be wrong and we may see its result in the near future. 7.3 Advantages of regulation It is laws that the government have put in order to provide a good running of the country. Common examples are in term of price, wages, development approvals, pollution effects, employment, goods and services that will have a direct impact on the economic of the country. 7.4 Disadvantages of regulation It will have a direct impact on the customers; if ever the firm does so then it will have impacts like market failures, society, endogenous preferences and so on. 7.5 Views It is better to go forward with the concept of regulation. Task 5 10 marks Do you believe that a code of practice for packaging would work and be adhered to by manufactures? From what has been explained to you do you believe that all three parties; manufactures, consumers bodies and government could agree upon a workable code of practice for packaging. Justify your own views? 8.0 Introduction of Packaging Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells. In many countries it is fully integrated into government, business, and institutional, industrial, and personal use. 8.1 How packaging will be adhered to the three parties In a business term, these three parties is referring to the concept of stakeholders, as we know stakeholders is a person or a group of persons that will influenced or is influenced by the running of the business. 8.1.1 Manufacturers This party will be able to think ecologically for his business, meaning that he will need to apply environmentally packages in order to reduce its impact in the nature. The waste management system should in terms of reducing both quantitative and qualitative prevention, re-use, recycling, energy recovery and disposal. 8.1.2 Consumers bodies He should be able to buy in bulk as customers likes to buy in small quantity which results into lot of plastic items. It should be environmentally useable, thus the buyer may be able to reuse this same thing again and again. 8.1.3 Government He needs to put strong rules and regulation regarding this matter. He should encourage firms to start adopting eco-packaging. This will have less impact on the nature and on the other side it will act as a way to do sustainable development for the future generation.

Women Coping with Breast Cancer Essay -- Health, Diseases, Cancer Diag

Women Coping with Breast Cancer Coping has been closely connected to stress; it involves a process by which a person attempts to restore balance in response to a stressful life event (Henderson, Gore, Davis, and Condon, 2003). The most common cancer among Canadian women in 2010 is breast cancer. An average of 445 Canadian women will be diagnosed with breast cancer and an average of 100 Canadian women will die of breast cancer every week (Canadian Cancer Society, 2010). Coping with breast cancer has been defined as being emotionally and physically challenging for women and their families (Henderson et Al., 2003). Women that are newly diagnosed with breast cancer and those in the period between diagnosis and treatment are seen as being most stressful due to the uncertainty and ambiguity about the disease, lack of information and the need to make treatment decisions as soon as possible (Balneaves and Long, 1999). Understanding women’s experience in coping with breast cancer will aid nurses and other health car e professionals to recognize maladaptive coping strategies and ensure that women receive the support that they need in order to promote physical and psychological recovery (Luker, Beaver, Leinster and Owens, 1996). Description of Literature The purpose of this limited descriptive review is to develop an understanding of how women cope when diagnosed with breast cancer. The review includes 13 single studies in total, represented by seven quantitative studies and six qualitative studies from 1996-2008. In addition, one mixed-method study will be reviewed. The chosen articles will be defined according to paradigm, method, samples, and key findings. Also, it will be described in a synthesized manner according to qualitative and... ... 2006; Gonzalez and Lengacher, 2007). Another limitation that was noted among the literature was the potential bias in selecting samples and the generalization of the studies findings was limited. The data needs to be considered because of the complex nature of the disease and treatments (Wengstrom et al., 2001; Ebright and Lyon, 2002; Henderson et al., 2003; Carlsson, 2005; Li and Lambert, 2007; Gonzalez and Lengacher, 2007). Lastly, in a number of studies, the data was only measure at one point in time. Feelings and emotions change from time to time. Also, a single time measurement does not allow dynamic changes in the study to be investigated accordingly. Measuring multiple times will aid in providing more credible data for the studies (Luker, et al., 1996; Henderson et al, 2003; Gelinas and Fillion, 2004; Drageset and Lindstrom, 2005; Carlsson et al., 2005).

Tess Of The Durbervilles: Coincidences Lead To Consequences Essay

The belief that the order of things is already decided and that people's lives are determined by this "greater power" is called fate. Many people, called fatalists, believe in this and that they have no power in determining their futures. Despite this, many others believe that coincidence is the only explanation for the way their lives and others turn out. Thomas Hardy portrays chance and coincidence as having very significant roles in "Tess of the d'Urbervilles" continuously. Three such coincidences were quite influential and had large effects on Tess's future. The first being that Tess Durbeyfield's father, discovered that their family came from the oldest, (and at one time) most wealthiest family in England. Another event that occurs by mere chance in Tess's life is when Tess slips a letter of confession underneath both her lover's door and (by accident) the carpet, where he could not see it. The final coincidence would be the death of Tess's father, which not only leaves Tess in a state of deprivation, but also the rest of her family including her mother and six siblings. All of these coincidences had consequences that would change Tess's life,.For the first sixteen years of her life, Tess Durbeyfield and her family lived in a middle-class-like situation in the town of Marlott. Since her father, was a life-holder on the cottage in which they lived, his rank was above the farm laborers. However, John Durbeyfield is not in good health when we meet him and he does not put much interest in working, and instead spends time drinking. Upon returning to his home one evening, Durbeyfield meets a man named Parson Tringham who tells him that the Durbeyfield family is the "lineal representative of the ancient and knightly family of the d'Urbervilles, who . . . came from Normandy with William the Conqueror."(p. 18) This news suddenly changes Durbeyfield's view on his family's lifestyle and he decides that they should be living as their knightly and noble ancestors once did.With this new lifestyle in mind for his family, John's wife, Joan Durbeyfield recalls that a man by the name of d'Urberville lives not far from their home and might be able to help them in their hard times, seeing as how he is kin to them. After the death of their only horse, the Durbeyfield family must do something to sustain themselves, but Mr. Durbeyfield ref... ... comes of this major coincidence in Tess's life, because if her father hadn't died and Angel hadn't returned at just the right moment, she would not have killed Alec and would not have been sentenced to an execution for her crimes.Through each and every one of these coincidences, Tess's life changed quite dramatically. Each event that occurred by complete chance left Tess in a predicament where she was compelled to take control and do something to improve the situation. No matter where she was--in the location of her birthplace, a sheltered little town, or in the comfortable landscape that surrounded the dairy, or even in the harsh scenery of the farm-- Tess always knew where she belonged and what she was meant to do in each place. Every coincidence or occurrence that came along, forced Tess to rethink her situation and draw up the courage that to realize who she was and where she was going. The consequences that came, due to her decisions were all ones that Tess was ready for. Even when sixteen men followed her so that she could be punished for the murder of Alec d'Urberville. "'It is as it should be. . .This happiness could not have lasted. . .I am ready.'" (p.417)

CARE OF CLIENT IN LABOR AND DELIVERY Essay

Within our care of the patient, we were able to identify several problems that correlated to affecting our client’s ability to carry out the labor and delivery process. We also have identified several risk factors that posed a danger to the client’s prenatal and postpartal state. Based on our analysis, problems such as fatigue related to labor and delivery process and deficient knowledge related to new condition, procedure, and treatment /delivery process. Not only have we identified problems such as the ones stated. We have also managed to identify that our client is noncompliant with regards to her health beliefs and value system, powerlessness related to inability to make decisions with respect to taking appropriate health actions and interrupted family processes related to conflict between family members. Characteristics such as this have managed to add an additional problem in affecting her health. Though we managed to provide nursing interventions on several problems, we had also identified several risks such as risk for inadequate tissue perfusion r/t decreased cellular components required for the delivery of oxygen or nutrients to the cells s/t anemia and another risk like anemia related to her ineffective health maintenance. In a time of in our care, all things identified were provided with an intervention. Interventions that are not merely dependent but also independent. And through evaluation, certain goals were met upon our care. Teenage pregnancy will always have higher risks for acquiring anemia. In our analysis of the case, Madam M’s noncompliance with taking recommended medications and inadequate prenatal check-ups may also be one of the factors that lead her to have anemia. That’s why we came up with how important the nurses’ roles are in educating the subject to being active and participative in every care of plan health workers and as well as the subject should mutually collaborate. We also have studied that her condition could have been prevented from being her current illness if only she had her adequate prenatal check-ups together with her proper diet. Although it will never be good for the nurses to coerce any individual to be obliged follow what is to  be done, but at least nurses should help the subject to realize the significance of each heath practices. We also have concluded that it will be best if the nurses should be a listener considering that the subject is a teenage r.

Member of Parliament Essay

Delegation is to give another person authority and responsibility of a certain task that you would normally do yourself but you still take accountability for the outcome. In order to delegate effectively you need to first decide what tasks to delegate. You need to track what you can delegate by making a list of tasks that you do and from this the things that you can give to others. It is a more cost effective way of giving others responsibility rather than hiring someone else to do the work. Planning is essential when you are delegating. You need to identify the individual’s knowledge on the task, the skills they have to do it efficiently. Give them control of the task completely but follow it up regularly by meetings and asking them how it is going, what is going good and what they need help on. Communication between the other person and you has to be very clear and precise. You should have their full attention. They need to have a clear understanding of what needs to be done and by when. SMART objectives need to be set for them and discuss the standard that you expect from them. Ask them how they will do it and what help you can give them in the task. Give them reassurance, confidence, offer them your support and appreciate them. Believe in them. When delegating tasks there are several levels of delegation to consider. Everyone is different, not everyone can handle or respond well to certain styles. A good manager knows which level to use with each member of staff when assigning a task. Level 1- this is when the manager asks the staff member to look into the situation, get all the facts needed and come back to him/her. The decision of what to do is made by the manager. This type of delegation is usually used for new employees who have no experience in the business. It is also used when you cannot physically do it yourself as you are handling quite a few other things at the same time. For example, at SS during a busy patch at lunch time, if there is a customer who comes in who has problems with his glasses. You cannot see him as you are already dealing with two other customers. You ask a member of staff to check the glasses thoroughly, find out what problem they are having by getting all the facts from the customer. You have delegated this task out to that member of staff but you make the final decision on what should be done. You control the delegation. Level 2- this is when the manager asks the member of staff to look into the situation but also come up with possible solutions to the problem. For example, in the above example, the manager  would have asked the member of staff to come up with reasons why the customer is having problems and ways to fix the problem. However, the final decision is still made by the manager. The manager still controls the delegation. This level offers opportunities for more instruction, coaching, and development of the employees. It is often used for employees who may be changing companies but staying in the same career, so they are familiar with the task but not with the new employer’s working style and requirements. Level 3 –this is when the manager asks the member of staff to look into the situation and come up with possible solutions. The staff member picks the best solution for the customer but gets the manager to approve before going ahead with it. For example the above mentioned member of staff would have the measurements rechecked by the manager before he remakes the customer’s glasses. The manager still controls the delegation but it conveys more trust and faith in the chosen employee, it also facilitates training, improves the overall experience and increases educational opportunities for the employee. This is a good happy medium for both new and experienced employees and works well in large workplaces where the tasks must be managed properly for structural purposes. Level 4 – this is when the manager asks the member of staff to look into the situation and carry on and finish it till the end of the solution unless he says not to. For example, in the above example, the member of staff would be able to finish it off unless the manager said not to. The staff member controls this type of delegation. It shows a lot of faith and pays a compliment to the staff as to their manager’s level of confidence in their ability to complete the task successfully. It is often left for experienced employees, particularly those who have performed the repeated task successfully in circumstances prior. One problem to this approach is it can also be a source of frustration for an employee who is told they have the expertise and capability to do what is requested the way their manager wants it done, but then if they lack the confidence in their manager to follow through or if something goes wrong, then it makes this person almost entirely accountable. This Level requires trust, rapport, confidence and understanding. Level 5 – this stage is when the managers asks the staff member to complete the task and to report back to him when it is done and what was done. For example in the above situation, the manager will want to know when the problem is sorted and what the member of staff  did to solve it. The manager doesn’t even require a heads-up or check-back before the staff member starts work on the task. Many companies who have experienced staff members use this type of delegation to accomplish more. It can also be beneficial for smaller companies who trust in their employees to help them perform at maximum potential. They control the delegation. Level 6 – this is when the manager tells the staff member to take action and follow it up if needed. For example in the above example, the manager gives full authority for that staff member to deal with the customer. He does not get involved at all. This is not only complete freedom, but also the ultimate compliment in terms of a manager’s confidence in the staff member’s ability to complete a task to the manager’s complete satisfaction. When it comes to effective delegation, you cannot just order people around. Each individual is different and responds differently to different styles of delegation, criticism and praise. This means in order to be most effective, and get the best results from staff chosen to have tasks and projects delegated to them, employers must be both creative and knowledgeable when it comes to picking the right person for the right kind of delegated assignment.