Wednesday, November 6, 2019
Asian Americans Hispanics
Asian Americans Hispanics Although most Asian Americans are culturally assimilated (Americanized), they often encounter racism as people of foreign-origin, because of their distinctive Asian racial appearance. The Asian Americans have to face racism because they are assumed to have close ties with their Asian ethnic culture. The Americans always feel that Asian Americans do not belong to their country; so they wish to know the foreign ethnic origins of Asian Americans.Advertising We will write a custom essay sample on Asian Americans Hispanics specifically for you for only $16.05 $11/page Learn More Ethnic identity of Asian Americans has been a considerable challenge for them over the years. Many Asian Americans are identified more as Americans in comparison with their Asian cultural heritage even if they continue to acknowledge its impact. The reason for this consists in the fact that they have become assimilated with the American culture and are part of the culture, hence, they are not discriminated against a lot. Since they have been accepted in some way by the society the live in, the Asian Americans do not actively assert their ethnic identity. The issue of ethnic identity comes to surface in the context of viewing the Asian Americans as foreign ethnic minority in America due to their race and place of birth, being the factors, which cannot be evaded. Many Asian Americans are proud to be of Asian descent since they accept and enjoy Asian ethnic heritage, which is encouraged by the fact that America has a multi-ethnic ideology and interest in cultural diversity. In the context of ethnic identity, there has been the emergence of Asian Americans as the ethnic identity that includes all ethnic minorities of Asian origin in the United States due to the fact that various groups of Asian American descent have been counted as a nation. In the political scene, the mobilization of people with Asian American descent as a nation has also contributed to this aspect. Al so in the sphere of education, the term Asian American is popular among youth since they feel they cannot identify their exact ethnic race, hence, they refer themselves to one group due to their origin. However, older people of Japanese American descent do not identify themselves as Asian Americans since they feel they are different from other Asian Americans, as such, the term can be considered broad. In the history of ethnicity, ethnic revival has been evident among the latest generations of Asian Americans. Some of the youth of Japanese American descent have claimed that they regret that they have become assimilated to such an extent due to the lost of the Japanese ethnic heritage. It has created the awareness connected with the ethnic revival, making the Asian Americans feel that maintaining and sustaining their ethnic heritage is essential, hence, they should avoid becoming Americanized.Advertising Looking for essay on history? Let's see if we can help you! Get your fir st paper with 15% OFF Learn More The future of Asian Americans in American society is still debatable considering the fact whether they can be fully considered as whites. The Asian Americans have become part of the society, but they have not been considered as whites. Even if they become more assimilated in terms of culture, the Asian Americans will hardly be considered as white. The reason for such consideration is that there is a difference between the physical appearance of various races. The determinant factor to how one is viewed and identified within their ethnic race is mainly their physical appearance. An individual is mainly identified by his/her race due to their nature and origin. However, this can eventually change with the consideration of high intermarriage rates between Asian Americans and whites. Many people born in intermarriages, consider and identify themselves as whites since their physical appearance resembles whites.
Monday, November 4, 2019
Government Essay Example | Topics and Well Written Essays - 1000 words - 1
Government - Essay Example Hence, balance of power is imperatively obligatory in order to let all the institutions exercise their abilities and powers according to the provisions of the prevailing constitution. But if an institution is delegated the extraordinary authority to do anything out of its own will for running its business, it may put the powers of other institutions of the state in grave jeopardy. Similarly, that institution may interfere and intermeddle in the matters of other departments, without their free consent, by reducing and confining the sphere of their action. On the contrary, diminution of the magnitude of authority related to the executive through check and balance and separation of power as well may confine and limit the power of the government in respect of taking necessary actions on urgent basis according to the political situation of the country. It is not only against the benefit of the nation at large, but also can delay the action supposed to be taken swiftly. Renowned political philosopher and ex- President of the USA James Madison, in his article under-analysis, throws light on the significance of the separation of power and the system of check and balance for the best interests of the country on the one hand, and for the welfare of the masses on the other. In addition, he argues how such restriction affects the business of governmental affairs because of the implementation of check and balance system. Madison looks for a strong and comprehensive system of check and balance for the adequate and proper working of all departments and organizations within a socio-political establishment. He is of the opinion that since political institutions consists of humans, not angels, which can commit mistakes and blunders while exercising their duties and obligations, and can take such measures that come under the definition of excesses. Thus,
Saturday, November 2, 2019
The EU should have remained a civilian power. Discuss Essay
The EU should have remained a civilian power. Discuss - Essay Example According to Stavridis, civilian power can be defined as an entity that has influence on international systems using economic, financial and political means in absence of any military means (Stavridis, 2001, p.3). Many wonder which type of power the EU exercises, whether civilian, military, or normative power, as they try to identify the roles of the EU in the international politics. This paper presents a very thoughtful discussion, specifically arguing for why the EU should have remained a civilian power. The first part of this paper focuses on the meaning of civilian power; the second part presents arguments explaining why the EU should remain a civilian power, then it lays out a counterargument detailing why EU should not remain civilian and at the end, it draws a conclusion of the discussion. The main considerations focus on the normative dimension of the EU’s foreign and security policy, its mandate as a trading power, and the EU as a substantial donor of humanitarian and development aid. Furthermore, the view of civilian power has been used to evaluate EU’s foreign policy based on its promotion of human rights, democracy as well as the rule of law, and its contribution in peacekeeping and stability efforts aimed at keeping the international system peaceful and stable. ... 13). Civilian power and military power are very different this is because civilian power unlike military power does not involve the use of armed forces, but mainly involves the use of economic, diplomatic and cultural policy instruments. In addition, peacekeeping strategies are also associated with civilian foreign policy, but military power is characterized by the use of military forces. A civilian power not only entails the means used by an actor but also the end to pursue it; therefore, being civilian power involves combination of four elements, which are means, ends, use of persuasion, and civilian control over foreign policy making (Smith, 2005, p.2). Moreover, one of the most prominent scholars of the civilian power concept, Francois Duchene did not clearly define it, but used two elements, which are means and ends to explain who can be termed as a civilian power (Smith, 2005, p. 3). Unlike a military power, which entails military means, military ends, hard power, and lack of d emocratic control, civilian power is actually the opposite. Therefore, when defining a civilian power, it is indispensable to consider all the four elements that include civilian means, civilian end, soft power, and democratic control (Smith, 2005, p.6). However, the use of military means can be associated with civilian power especially when they are used to protect human rights and democracy (Stavridis, 2001, p. 17). According to Sjursen, lack of military instruments is what defines a civilian power (Sjursen, 2006, p. 236). Furthermore, Hans Maull presented a clear definition of civilian power stating that civilian power refers to the recognition of the inevitability of
Thursday, October 31, 2019
The American History Cookbook Research Paper Example | Topics and Well Written Essays - 500 words - 18
The American History Cookbook - Research Paper Example Peanut butter is a favorite spread on bread. Peanuts are either fried or roasted. They help maintain healthy body weight, reduce the risk of heart disease and reduce diabetes risk. Peanuts reduce obesity through the provision of fiber and improvement of the digestive system. The absence of peanut would mean no peanut butter in snacks, a not so interesting though. Potatoes are a good source of starch. Chips are a favorite food for many of the Americans. Potatoes are fried, baked, boiled and fit in to make so many recipes ranging from potato soup to potato salad. They are a good source of potassium, helps regulate mineral balance and fluids, transmit nerve impulses and muscle contraction. Vitamin C, which also acts as an antioxidant is obtained from potatoes. They contain fiber that helps lower blood cholesterol. Vitamin B6, Obtained from potatoes, helps in the metabolism of carbohydrates and proteins. Iron, a major component of hemoglobin that carries oxygen to parts of the body can also be sourced from Potatoes (Mark 10). Tomatoes emanated from South America. Thinking of their goodness from their red color, the health implications from consumption of potatoes are many. The value behind the red color of tomatoes is the presence of lycopene that is an antioxidant and a contributor towards healthy bones. Tomatoes can be made into fresh tomato sa lad, grilled together with pizza or even used to make vegetarian sandwiches. Chili Peppers are a common ingredient in menu’s worldwide. Delicacies with Chilli Spice, are a favorite option as the stinging sensation left on the tongue is refreshing. Capsaicin is an ingredient found in pepper and boosts metabolism. It also suppressed appetite and may ultimately, after using it for some time result in weight loss.Â
Tuesday, October 29, 2019
Management of a Software Development Project Essay Example for Free
Management of a Software Development Project Essay Introduction Many years ago, general services offered by hotels like dinner reservations, room reservations and other services were done manually. Most hotels used books, ledgers and papers to record names of guests, their duration of stay and contact details. This required a lot of effort and time. Since the advent of the information age however, dynamic and interactive websites have been introduced which have more efficient and faster technological features and capabilities for the management of hotel services. For any business to remain competitive, it is necessary to maintain an online presence in order to reach out to customers all over the world and compete on a global platform. Reservations and payments are now done online to ensure that conduction of business is faster and more convenient for customers. Definition of Project Management A project is a temporary endeavor that is done to generate a unique product or service (Duncan 1996). Project Management is an activity that involves the overall supervision, management and co-ordination of all activities related to accomplishing a set activity. It always has a start and a finish date. According to Whitten, Project Management is a process that starts at the beginning of a project, is conducted throughout a project and doesn’t end until after the project is completed (2001).  According to Duncan (1996), Project management is the application of knowledge, skills, tools and techniques to activities to fulfill stakeholders’ needs and expectations. It usually involves finding a balance among scope, time, cost, quality, and varying expectations of stakeholders. Another definition of Project Management is â€Å" the process of scoping, planning, staffing, conducting, directing, and managing the development of a system at an affordable cost within a specified time frame†(Whitten, Bentley Dittman 2001, p.124). Importance of Project Management According to Dr Malcolm Wheatley, â€Å"Project management as a management discipline, supports much economic activity.†In major industries like Information Technology, Software Development, Construction, Pharmaceuticals, and Aerospace, project management is fundamental. Project Management is also important in governments that have set goals and milestones which can only be achieved with effective management practices. Data from the Bureau of Economic Analysis of the US Department of Commerce, estimated in 2001 that the US companies spend $2.3trn on projects every year (2000).  Project management is important in any economic activity because it ensures adequate planning, scheduling and successful execution of a project; it also helps to reduce possible risks associated with a project and ensure minimal hitches. Project Management is indeed important to every economy. Many projects fail because of poor knowledge of Project Management concepts. Its relevance cannot be over emphasized. Role of the Project Manager The project manager is in charge of daily management and supervision of the project. He manages the project to ensure that things go according to plan. He also communicates with all stakeholders and project team members to ensure that there’s a clear understanding of general requirements. The project manager confirms users’ requirements to make sure that these requirements are incorporated into the end-product. A project manager engages in scoping, planning, staffing, organizing, scheduling, directing, controlling and closing a project (Whitten 2001, p.127). Swot Analysis The Regency Hotels has several strengths that serve as advantages. It has the potential to expand its services to customers internationally due to the number of branches it has, internet availability and its unique services. It is also strategically located, can leverage on its positioning and has a wide customer base. Its two major weaknesses are: 1) it has a static website which cannot provide interactive functions like online payments, online reservations, message boards, fan clubs, and so on. 2) It does not have skilled IT staff in-house that can manage the online system when it is eventually deployed. There are however, opportunities for it to become one of the best hotels in the world by maintaining a consistent and interactive global presence.  Increased competition is the major threat to Regency Hotels. Most hotels today, have a strong online presence that offers customers various services that make their experiences with the hotel more memorable and convenient, like booking and paying online. Regency Hotels is yet to rise to the challenge. Development methodology The software development methodology to be adopted for the production of this system is the waterfall method. This is an approach to software development that specifies that a project should be grouped into phases and one phase must be completed before the next. The project is carried out in a logical manner through a pre-determined number of steps. This method is preferred because the duration of the project is only two weeks and the requirements are clear.  With the waterfall method, project reviews are conducted between stages, which represent milestones. This provides an organized scenario that ensures required documentation and quality management of the developed application is carried out (Sorensen 1995). Project Scope The project scope definition involves clarifying the boundaries of the project. Regency Hotels in addition to available technological features like retrieving customers’ information, billing, checking for room availability, desires a system with added capabilities of online booking and payment. This project involves building a system that can accept online booking and payment options by customers. A portal will be developed to include the following features: Online reservations, online payment, checking room availability, checking in, checking out, discussion group and general information on the hotel. Secure Socket Layer (SSL) will be added to the website to provide for added security when paying online; search functions will be provided on web pages to check for room availability and booking; e-mail and discussion group facilities will be included to facilitate communication between customers and the hotel; and other technological features from the available website will be incorporated into the new portal to ensure that a robust system that meets the expectations of Stakeholders at Regency Hotels is built. The final system will be deployed at the hotel and tested. Staff members that need to be trained will be identified and educated on how to use the system. The change management process will be made easier for staff of Regency Hotel by ensuring that they are adequately trained, resources are provide to assist them, and maintenance/ support plans are put in place. Result of using COCOMO model to estimate effort, duration and number of people required. The Constructive Cost Model, known as COCOMO was developed by Barry Boehm in 1981. It is based on the waterfall model and is used for estimating the number of person and months needed to develop software. It also estimates the development schedule in months. The development mode for this project is organic because it is a small and straight-forward one. A small team with sufficient experience work together to develop the portal system (Merlo-Schett 2002). COCOMO is defined in terms of three basic models: The Basic model, the Intermediate model and the detailed model. The KDSI is the size of the project in Kilo delivered source instructions. These are source lines that are created by the project team. Using the Intermediate COCOMO I, calculation is done as follows: Required: Portal system for online payment and booking Development Effort (MM) = a * KDSI b Effort and development Time (TDEV) =  2.5 * MM c With organic mode of development, a = 3.2, b = 1.05, c = 0.38 4 modules to implement: Data entry 0.5 KDSI Data update 0.3 KDSI Online Reservations 0.8 KDSI Online Payment 0.7 KDSI System SIZE 2.3 KDSI MM = 3.2 * 2.3 1.05  = 7.7 TDEV = 2.5 * MM c = 2.5* 7.7 0.38 = 5.4 (Project needs more than 5 months to complete) Number of people to be hired = MM/TDEV = 7.7/5.4 = 1.4 (This means that more than one team member is needed to execute the project). The major shortcoming of the above calculation is that value of the KDSI used is approximate (Merlo-Schett 2002). Hardware and Software Requirements At least four separate computers will be needed for building the portal, testing it and hosting it.  Softwares like Macromedia Dreamweaver, Java, PHP, SQL Server and Visual Basic .NET will be needed for building the portal. A central server for hosting and managing user connections to the portal will also be required.  Work Breakdown Structure Work Breakdown Structure shows the hierarchical decomposition of projects into phases, activities and tasks (Whitten 2001, p.135). SOFTWARE REQUIREMENT SPECIFICATION 1.1      Identify sponsors and stakeholders 1.2      Meet with sponsors and stakeholders to clarify system requirements 1.3      Produce Software Requirements Specification Draft 1.4      Sign-off on software requirements TECHNOLOGY SPECIFICATION 2.1      Determine hardware and software needed for developing the system 2.2      Procure hardware and software needed for system development 2.3      Set-up hardware and software for use SCOPE MANAGEMENT 3.1      Develop a written scope statement as a basis for future project decisions 3.2      Verify Scope of the Project with sponsors 3.3      Perform Scope Change Control to prevent scope creep COST SCHEDULE MANAGEMENT 4.1      Develop an estimate of project costs 4.2      Schedule Meeting with Stakeholders to agree on cost and deadline 4.3      Receive Payment from Stakeholders 4.4      Allocate cost estimates to individual work items 4.5      Evaluate actual versus projected schedule 4.6      Control changes to project budget to avoid going over the budget 4.7      Compare actual and budgeted costs 4.8      Schedule Development 4.9      Schedule Control HUMAN RESOURCES MANAGEMENT PHASE 5.1      Identify Project Roles/Conduct Organizational Planning 5.2      Determine Skills of People needed to develop system 5.3      Determine number of people to work on the project 5.4      Recruit Project Team Members 5.5      Engage staff with appropriate skills 5.6      Develop individual and group skills to enhance project performance ACTIVITY MANAGEMENT PHASE 6.1      Develop activity list for project team members 6.2      Sub-divide major project deliverables into smaller components 6.3      Assign Team Members to tasks and deliverables 6.4      Supervise activities within the project team 6.5      Evaluate Performance and Productivity 6.6      Update activity list as necessary 6.7      Conduct meetings and review status reports on software development PROJECT OFFICE ADMINISTRATION 7.1      Attend to daily activities or events concerning the project 7.2      General project supervision PROJECT COMMUNICATIONS 8.1      Determine information and communication needs of stakeholders 8.2      Provide information to stakeholders in a timely fashion 8.3      Put contact details of all team members and stakeholders into the database 8.4      Performance reporting to stakeholders through status reports, progress measurement and forecasting 8.5      Set up meetings with project team members 8.6      Develop status reports for the project RISK MANAGEMENT 9.1      Identify all possible risks within the project and effects on project 9.2      Define steps for responding to threats 9.3      Respond to changes in risks during the course of the project QUALITY MANAGEMENT 10.1    Identify quality standards relevant to the project and how to satisfy them 10.2    Evaluate overall project performance 10.3    Define Quality Assurance Specifications 10.4    Code and check the system for compliance with quality standards 10.5    Test System to make sure it fits clients requirements Hand-Over of Project 11.1    Ensure adherence to client requirement 11.2    Conduct Customer Acceptance Tests 11.3    Review Software User Manuals 11.4    Sign off Certify Solution Development 11.5    Submit Project Close-out Report 11.6    Terminate Project Project scheduling (Please refer to attached Microsoft Project document for dependency between activities, network diagram, critical path and Gantt chart) A Project network diagram displays the logical relationships of project activities. A Gantt chart is a horizontal bar chart that shows tasks against timelines. Each bar is equivalent to a project task. Gantt charts show, tasks that can be performed at the same time (Whitten 2001, p.128).Any tasks on the critical path cannot be delayed. Name of Activity   Duration Starting Date  Finishing Date  Software Requirement Specification 1 Day Wed 4/23/08 Wed 4/23/08 Technology Specification 1 Day Thu 4/24/08 Thu 4/24/08 Scope Management 10 Days  Wed 4/23/08 Tue 5/6/08 Cost Schedule Management 12 Days Wed 4/23/08 Thu 5/8/08 Human Resources Management Phase 8 Days Wed 4/23/08 Fri 5/2/08  Activity Management Phase 10 Days Wed 4/23/08 Tue 5/6/08 Project Office Administration 10 Days Wed 4/23/08 Tue 5/6/08 Project Communications 10 Days Wed 4/23/08 Tue 5/6/08 Risk Management 10 Days Wed 4/23/08 Tue 5/6/08 Quality Management 10 Days Wed 4/23/08 Tue 5/6/08 Hand-Over of Project 10 Days Wed 4/23/08 Tue 5/6/08 Possible risks related to the software development project Every project has its own share of risks. Risks associated with this project are outlined below: The period of time given for the execution of the project is short. The COCOMO model shows that a project of such magnitude requires at least 5 months for completion. There is a risk of the project exceeding the time frame allocated by the stakeholders. User requirements may change or expand during the duration of project. There is a risk of having to accommodate changes to the design of the portal. This is known as scope creep and may affect the schedule and budget (Whitten 2001). With the obvious need to procure softwares for the development of the portal system, resources like time and money may not be sufficient. There is a risk of taking short cuts around the system development methodology in order to meet the deadline and not exceed the budget. This might affect the quality of the final product. Another potential risk is that of feature creep. This refers to the uncontrolled addition of technical features to a system that is being developed without regard to schedule and budget (Whitten 2001, p.125). A portal system is a robust application that is designed to fulfill various needs of an organization. The temptation to add more features is always a prevalent risk There is the risk of a team member resigning from the project. This will cause a considerable loss of time. There is also the risk of insufficient communication within the project team which may lead to misunderstanding of customers’ requirements, and cause a deviation from the project plan, budget and schedule. Project Monitoring Project monitoring involves supervising the project throughout its lifecycle. This is important in order to know how things are going and to solve any problem that may arise during the course of the project. This can be done via meetings, emails, reports on progress and finances and also by observing project management best practices. Conclusion            Applying the principles of Project Management to the development of the portal system at Regency Hotels will go a long way to ensure that the objectives are met on time, within budget and that the software product will be of the desired quality. Project Management is a crucial practice that should be encouraged in every sector of the economy. It ensures that money, energy and time are not wasted on failed projects. With sufficient project management practices in place, stakeholders and contractors can conduct businesses without bothering about the hitches involved with long-term projects. Regardless of the end product, which could be a new service, product or knowledge, project management ensures that a successful outcome is achieved within the available resources and time frame. References Whitten, JL, Bentley, LD, Dittman, KC 2001, Systems Analysis and Design Methods, 5th edn, Mc Graw-Hill, New York. Wheatley, M 2000, The Importance of Project Management, Project Smart. Available from: http://www.projectsmart.co.uk/the-importance-of-project-management.html [22 April 2008] Sorensen, R 1995, A comparison of Software Development Methodologies, Software Technology Support Centre. Available from: http://www.stsc.hill.af.mil/crosstalk/1995/01/Comparis.asp [24 April 2008] Duncan, WR 1996, A Guide to Project Management Body of Knowledge, PMI Standards Committee. Available from: www.unipi.gr/akad_tmhm/biom_dioik_tech/files/pmbok.pdf [24 April 2008] Merlo-Schett, N 2002, COCOMO Constructive Cost Model, Proceedings of the seminar cost estimation W 2002/2003, pp. 1-24. Available from: www.ifi.unizh.ch/req/courses/seminar_ws02/reports/Slides_4.pdf [22 April 2008].
Sunday, October 27, 2019
Market analysis and business plan for a gym
Market analysis and business plan for a gym Stayfit gym is a privately owned business which is positioned at 15 Menai Road, Menai. The estimated opening date is August 2010. The establishing business, Stayfit gym is dedicated to provide the best personal fitness service. The mission is to offer the general public with the willpower to set reachable goals and to reach ultimate health and fitness level. The business will take a holistic approach to lifestyle, health and fitness management and work around the clock to provide the public with practical and innovative fitness programs that flexibly put together into busy lifestyles. Stayfit gym will include of 1-20 employees making it to be a small business. Stayfit gym will be registered as a sole trader ownership (Maroutcha Hadwan) meaning it is an incorporated business with one owner. The owner is responsible for all decisions made within the business and is able to retain all profits. Funding for the business is through the owners equity and money and money borrowed from financial institutions. An advantage of a sole trader is that all profits go to the one person; unlike a partnership the profits made are split evenly between all partners in the business. The risks in opening this business as a sole trader are that the owner of the business is personally responsible for the debt incurred by the business (unlimited liability). In the event that the business is unable to meet its financial obligations, the owner must take responsibility for finding funds to pay off all debts, the owners personal assets are all at risk of the business does not succeed. Purpose of Plan Planning is important to guide the business, the purpose of this business plan of that it gives clear direction for the future of Stayfit gym, it also increases awareness of opportunities arising in further future growth. It helps the business prevent failure and to achieve goals. Stayfit gym holds many different goals such as: personal, social, and financial which consist of the following goals: Personal Goals: Upholding a good image Being a sole trader (being their own boss) Satisfaction from your work Social Goals: Helping the general public improve their fitness To help children over come obesity Financial Goals: Gaining maximum wealth Making a great profit Situation Analysis SWOT Analysis The SWOT analysis provides the business with an opportunity to examine the strengths and weaknesses Stayfit Gym must address. It also allows the business to examine the opportunities presented to Stayfit Gym as well as possible threats. Strengths Weakness Knowledgeable and friendly staff Top of the line equipment Flexible operating hours Complementary service Womens room Free parking for all gym members Childminding Newness Viable workers may leave the gym Membership fees High health care costs Poor brand image High staff turnover Opportunities Threats Opening more gyms in the future Growing population interested in fitness Buy out a competitor Growing economy Increasing high health conscious population New exercise trends New government health care regulations Decease in the number of competitors Declining economy Local competitors Change in government regulations Equipment shortage Decreasing local population Competitors Analysis The three main competitors for Stayfit Gym are: Fitness First Miranda Goodlife Gym Menai Contours Ilawong Fitness First As fitness first being a well known Gym nationwide, it then has the major influence on Stayfit Gym. As Fitness First being the main competitor because they can offer better prices and more services, product and have more capital behind them and are able to take more risks than a newly established Gym like Stayfit. An advantage for Stayfit Gym is that Fitness First doesnt not offer flexible contracts, like Stayfit Gym, as for example at Syatfit Gym we do not charge joining fees, as for fitness first do. Goodlife Gym Goodlife Gym is another competitor which also has an influence on Stayfit Gym for it being located nearby. It also influences Stayfit Gym as it is well known in the area, and has been open for a long period of time. This gives a reason why Stayfit Gym offers better and suitable pricing which will benefit those who are willing to lose weight for an affordable price. Contours Like any other competitor, Contours is also well known throughout Australia, as well as the local community. Unlike Fitness First, and Goodlife Gym, Contours is a circuit gym as well as an all ladies gym, this being one their weaknesses which benefits Stayfit Gym. Although, Contours offers those women who are not confident and comfortable working out in front of men the luxury and comfort to work out, this strength is a major disadvantage towards Stayfit Gym as the majority of women may prefer this environment. Market Analysis Stayfit offers everyone, no matter your age, anyone looking to loose weight; anyone looking to get fit, and anyone looking to stay fit! With Australia being the fattest nation on earth there is an ever more increasing need for easily accessible gyms with these facilities like Stayfit Gym who target and encourages people to exercise and get fit, as well as the opportunity to have fun. As the main aim of this business is to overcome obesity, Stayfit Gym mainly targets those who are overweight, obese, and morbidly obese. Statistics show that the main reason why Australias decided to join a gym and take over a healthy life style is to loose weight and this is shown in the table below. For further information visit the following website: http://www.executiveresults.com.au/health-and-fitness-statistics.cfm The Marketing Mix Product Price Stayfit Gym aims to provide top quality and safe equipment, which benefit members in weight loss. Stayfit Gym offers penetration and a discount pricing, as it is competing with other gyms who offer the same facilities and services as Stayfit Gym but for a better price. Discount pricing is offered for those who are students, and off-peak gym use, the prices reflect the quality of the equipment and service. Place Promotion The upcoming Gym will be located on 15 Menai Road, Menai. The population of this community has grown by 5% each year for the past three years, giving Stayfit Gym a better opportunity to gain more members of the public and customers to join and become apart of the Stayfit family. Stayfit Gym works to promote there services throughout advertising ads on local billboards, handing out flyers also by setting up stands in local centres. Stayfit also wishes to promote their gym through T.V commercials as well as radio broadcasting. Market Segmentation The market segmentations for Stayfit Gym customer consists of the following geographic, demographic and behavioural factors: Geographical The immediate target region of Stayfit Gym is Menai, Illawong, and Alfords Point. As the population of these areas continue to increase, this will have a positive impact towards Stayfit. Demographic Stayfit Gym targets both males and females from 15years and over. Income range of $35,000 $75,000. Behavioural Recognises that they need to improve their fitness Those who have recognised that they need to lose weight Those who are willing to enjoy extreme sport Marketing Strategies and Objectives Marketing Objective Marketing Strategy Overtake competitors Keep an update competitor profile Offer better pricing to the public (6months) Price level Maintain a price level lower than competitors as then it will be harder for the competitor (4months) Discounts Offer a range of discounts (9months) Online access to the gym To build up an online website of the gym which will be easy for the members to access and also helps promote the business. (2months) Equipment To provide the gym with more equipment, and to improve facilities(12months) Sales Force Employ telemarketing staff (13months) Product Analysis Stayfit Gym provides individuals with the opportunity to exceed their fitness expectations, which are delivered through expert coaching, high-quality equipment, convenient scheduling and great exercise programs. The equipment division of Stayfit Gym offer the largest range of quality fitness equipment from the worlds leading brands, including: Technogym Cybex Precor Zest Life Fitness Equipment Positives Negatives Cardio Treadmills Elliptical cross-trainers Exercise bikes Stair climbers Summit trainers Having a different range and variety of cardio equipment benefits Stayfit Gym, as having more facilities available for the public will then attract more people to join Stayfit. A negative of cardio equipment is that when equipment brakes or is miss used, also safety issues, for example: falling off equipment, this can give a bad reputation for Stayfit. Strength Chest press Biceps press Triceps press Shoulder press Bench press Lateral chest press Leg press Dumbbells Torso rotation Chin dip Iso glute Lateral chess press Vertical Ab trainer Rower Having a wide range of strengthening facilities will also have a great benefit on Stayfit as other Gyms may not have the same equipment available. A negative of strengthening facilities is that when one equipment brakes or is miss used, also safety issues, for example: falling off equipment, this can give a bad reputation for Stayfit. Objectives and strategies Stayfits primary goal is to create a community committed to best functional fitness. Objectives Strategies Our monthly objective is to generate at least 20 new members. This will be done through advertising Stayfit, also free weekly trials of the gym and Stayfit aims to open and run a facility at full capacity within the first year with 150-200 members. This will be carried out by providing new members better opportunities and pricing. Better membership deals by the second year of operations Offering on-peak and off-peak membership, this will be better for people who want to use the gym during hours when not busy. For example, during the day when school kids are at school. To franchise Stayfit in other areas towards the further future This will be done by upholding the right image and keep a good reputation for Stayfit. To make people fit and healthy! This will be done through providing the right exercises, staff and classes that will help the general public stay fit and healthy. To make profit and pay off all debts within 1st two years of opening This will be done by having more members entering the Gym, and with that money Stayfit will then be able to payoff debt More classes available by 6 months of operations (zumba, urban dance, and etc) By hiring staff that are able to carry out these classes. Provide the only fitness facility truly dedicated to solving the fitness needs of our customers This will be done through providing the highest quality equipment available, constantly keeping our staff up to date on certifications, providing a clean and crowd-free gym. Description of product/service At Stayfit Gym we provide you with comfortable surroundings, with the latest facilities and equipment to facilitate your training and exercise needs. Stayfit also aim ensure that the members receive a fantastic exercise experience. Stayfit aims to provide the following classes/sessions free weights, kickboxing, personal training, cardiovascular, and group cycling; we also offer professional instruction, well-balanced and enjoyable workouts which focus upon strength gain, aerobic conditioning, weight loss and increasing fitness levels. Stayfit Gym also provides a womens only room, including both cardio and strengthening equipment. Stayfit Gym also provides childminding, for those who have young children and want to achieve the ideal fitness levels. Our services are directed at maximizing your health and fitness levels in a safe, productive and exciting environment to give you a fantastic health and fitness experience. We also offer a range of drinks to freshen in between workouts, towels; also a wide range of protein shakes and supplements, Stayfit also offers free and convenient private parking for all members of the gym. Pricing NO joining fees or administration fees! Free weekly trial pass for new members! $590 12 Months up front $590 12 Months off peak $540 6 months $350 3mothns $220 1month $75 10 day gym pass $60 Casual Visit $10 10% Discount for students Under 18 years old Trading Hours Monday to Friday 5am 10pm Saturday 7am 7pm Sunday Public Holidays 8am 5pm Workout Timetable Monday Tuesday Wednesday Thursday Friday Saturday Sunday 6.00am Body Pump Body Balance Body Pump Fat Burner 7.00am Body Attack Body Combat Body Balance Spin 9.00am Spin 1.00pm Spin Body Combat Fat Burner Body Pump Body Attack 3.00pm Kick Boxing Kick Boxing 5.00pm Fat Burner Body Balance Body Attack 7.00pm Kick Boxing Body Pump Spin Session/Class timetable available for members and general public: Class Description Body Pump Non-impact class created to shape and tone the entire body, using weights and barbells. Body Attack High intensity strength, aerobics and stabilization exercises. Fat Burner Standard high energy aerobic exercise. Body Combat aerobics based on a variety of exercises, such as: Tai Chi, Karate, Boxing and Taekwondo. Spin Calorie and fat burner cycling exercise. Body Balance A class combining Yoga, Pilates and Tai Chi. Kick Boxing Circuit kick boxing, using high energy boxing techniques and stations. For those who are members of Stayfit Gym all classes are free, and for those who wish to take part of these classes pay $5 per class. Staffing Requirements The manager, who will also be the owner of Stayfit Gym (Maroutcha Hadwan), will be qualified to hold the following certificates: Certificate in Fitness Certificate in Personal Training First Aid Certificate Diploma in Fitness It is preferred that the manager has prior experience in field, as Stayfit Gym is dedicated to provide a diverse range of programs suitable for all people. Job Title Quantity Skills, Qualifications and Experiences Receptionist 1 Computer skills Communication skills Social skills First Aid Certificate Child minding 2 At least 2 years experience prior too Certificate in child care Certificate in First Aid Personal trainers 7 First Aid Certificate Communication skills Certificate in fitness Certificate in Personal Training Specialized in karate Specialized in boxing Specialized in aerobics Specialized in cycling Specialized in body building Must have at least a year experience prior to working at Stayfit Gym, as we are dedicated to provide the public with the best of our ability. Dieticians 2 First Aid Certificate Must have at least 1-2 years experience Certificate in dietician Spotters 9 First Aid Certificate Specialized in Yoga Specialized in Pilates Specialized in Tai Chi Specialized in cycling Certificate in fitness Social skills Must have at least a year experience Financial Forecasts Revenue Statement for Stayfit Gym Pty Ltd For the period ending 01/08/2011 Cash Flow Statements Cash Flow Statement for Stayfit Gym Pty Ltd From period ended 01/08/2012 Opening Cash Balance $415,000.00 This projected cash flow statement shows that this upcoming business will be Surplus, as of the period ended 2012 whereas the closing chase balance was a greater amount of money than the opening cash balance. Critically Review of the Plan and Process Throughout this business task I managed to meet all deadlines and make sure everything was up to date. My weaknesses throughout this assignment was the Market Analysis and Financial Forecast, where as I was unsure how to complete both sections. In relation to Market Analysis, I feel that I havent covered all sections in this heading. For financial forecast I first started of with balance sheet, but i was unable to complete this section as my balance sheet was not balanced so I then chose to complete the cash flow statement and revenue statement, I also struggled to completed these two finical records. Overall my progress within this assignment was satisfactory, and I am happy with my overall work, as I never knew I was capable to completing this task meeting the criteria. Index Description of Business Ownership 2 Purpose of Plan 3 Situation Analysis 4-9 Swot Analysis 4 Competitor Analysis 5 Market Analysis 6 -8 Product Analysis 9 Objectives and Strategies 10 Description of Product/Service 10 -11 Pricing 11 Trading Hours 11 Class Timetable 12 Staffing Requirements 13 Financial Forecasts 14 15 Revenue Statement 14 Cash Flow Statement 15 Critically Review of Plan and Process 16
Friday, October 25, 2019
Shakespeares As You Like It - The Transformation of Rosalind :: Shakespeare As You Like It Essays
As You Like It: The Transformation of Rosalind Many characters undergo a change in William Shakespeare’s play, As You Like It. Duke Senior goes from being a member of a court to being a member of a forest. Orlando changes from a bitter younger brother to a love-sick young man. But the most obvious transformation undergone, is done by Rosalind. Her change from woman to man, not only alters her mood, candor, and gender, but allows her to be the master of ceremonies. Celia and Rosalind are fairly happy in the court of Celia’s father, Duke Frederick. However, much to her surprise, the Duke banishes Rosalind from his court. Celia, not allowing her beloved cousin to "go it alone", decides to accompany her to where ever she may roam. They decide to search out Rosalind’s father, Duke Senior, in the forest of Arden. Before they depart, Rosalind decides that for both her and Celia’s safety, she will dress herself as a man, saying, "Were it not better, Because that I am more than common tall, That I did suit me all points like a man? A gallant curtal ax upon my thigh, A boar spear in my hand, and- in my hear Lie there what hidden woman’s fear there will- We’ll have a swashing and a martial outside, As many other mannish cowards have That do outface it with their semblances. (1:3 ll. 112-120) At first glance, this transformation is a mere change of clothes and the addition of weapons, but it goes much deeper. To Rosalind, the taking on of a man’s appearance requires certain things. She believes that while dressed as a man, she cannot bring shame to the image of a man. A good example of this is in Act 2, Scene 4, where she says, "I could find in my heart to disgrace my man’s/ apparel and to cry like a woman; but I must comfort/ the weaker
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